SumAll Caps Huge Year with First Acquisition and Customer Growth of 1,100%

Cloud based business intelligence tool now serving companies from start-ups to Fortune 500; acquires TwentyFeet to bring connected data across borders and expand global reach

Jul 11, 2013, 12:25 ET from SumAll

/PRNewswire/ -- Today, SumAll, connected data tool, announced its acquisition of TwentyFeet , the social media monitoring company, headquartered in Wiesbaden, Germany, expanding its analytics offering to key European markets.

NEW YORK , July 11, 2013 "Acquiring TwentyFeet turbocharges our growth and marks our first key step in internationalizing SumAll and extending our reach into the critical European marketplace. We see a roll-up strategy as very viable in our space, and a certainly have other targets in sight," said Dane Atkinson, CEO SumAll.

Commenting on the sale of his company, Martin Seibert, CEO TwentyFeet said, "Aligning our business with one of the market leaders ensures the best possible future for our very valuable customers. Managing all business data through one account is something we have believed in for some time; SumAll is perhaps executing on that strategy better than anyone."

The acquisition caps off a period of rapid growth and scaling at SumAll, whose connected data tool now services over 40,000 companies, in more than 30 countries, having experienced more than 1,100% growth year over year. These users are highly involved with the platform, with engagement up 16 times over last year. By curing the pain point of data siloes in business, SumAll is driving key marketing and operational decisions based on each user's unique past and present results.

SumAll reports it is now tracking nearly $4 billion in commerce data, up 100% from one year ago. In the last 6 months alone the company tracked 53 billion visits, nearly half a billion dollars of ad spend and more than half a billion social friends, fans and follower interactions.

"It has been an incredible pace with more than 52 product releases in the last 6months, and 30 integrations powering the platform. Our goal is to become the de facto platform solution for data, its death to data silos and hello to connected data on a larger scale," said Dane Atkinson, CEO of SumAll.  

To support this rapid expansion, the SumAll team has also more than doubled its staff at the headquarters in NYC. More about the company growth is outlined in the infographic on their blog today:

To learn more about how businesses can leverage data across the entire range of marketing, revenue and operational metrics to drive success, visit their blog at, contact SumAll at or sign up for a free trial today at

About SumAll:
SumAll, now deployed in 30 countries, is a forward thinking, socially conscious company focused on harnessing the full power of real-time business intelligence for growing businesses. Users can integrate multiple data sources including Facebook, Twitter, Instagram, Google Analytics, Google AdWords, Tumblr, Google+, eBay, PayPal, Mailchimp, Shopify and Big Commerce into one intuitive, interactive chart. Leading VC investors, Battery Ventures, General Catalyst, Matrix Partners and Wellington Partners, back the company. For more information, visit