Sumerian Sports & Entertainment Taps New Leader to Expand Focus

Vice President Tim Renyi to Direct 20-Year Firm's Ambitious New Path

Dec 15, 2015, 09:10 ET from Sumerian Sports & Entertainment

FALMOUTH, Maine, Dec. 15, 2015 /PRNewswire/ -- Sumerian Sports & Entertainment today announced the hiring of Tim Renyi as Vice President. The announcement was made by Stephen Woods, President/CEO of TideSmart Global, Sumerian Sports' parent company.

Renyi joins Sumerian Sports from Shamrock Sports & Entertainment where he was responsible for more than $4 million in revenue across four national properties. As Executive Vice President of Sales, Renyi negotiated and activated exclusive deals for World Series of Poker, NASCAR Sprint Cup Teams and Tracks, NCAA, NBA, PBA, and various entertainment properties, and developed relationships with "Big Four" sports and lifestyle oriented properties. Prior to Shamrock, he was Vice President, Corporate Sales for New Hampshire Motor Speedway.

"Sumerian Sports is excited to welcome someone of Tim Renyi's experience to lead the company into the future," Woods said. "We have been very fortunate to work with some of the world's most notable brands, athletes and organizations over the years, and I look forward to continuing to expand Sumerian Sports' capabilities and strengths under Tim's leadership."

For more than 20 years, Sumerian Sports has leveraged the emotional power of sporting events, professional athletes, national-caliber performers and experiences to enhance and transform brand perceptions, negotiating more than $350 million in sponsorships and endorsements. The cornerstone company of the TideSmart Global Group, Sumerian Sports was the first of the five TideSmart companies, which includes its flagship agency, EMG3, a national leader in experiential marketing; Promerica Health, health engagement specialists; Viridescence, eco-activation for green-minded brands and audiences; and Ledgepoint Digital, digital engagement specialists.

TideSmart Global President/CEO Stephen Woods will also increase his day-to-day involvement in Sumerian Sports, leveraging his more than 30 years of executive experience and accomplishment on both the agency and client sides to increase Sumerian Sports' sports and entertainment management scope. Woods founded Sumerian Sports more than 20 years ago following a successful career in sports sponsorship and management which included developing and managing national sponsorship programs and local consumer activation, including NFL, NBA, NASCAR and related properties, for companies such as Miller Brewing and Coca-Cola, and representation of more than 100 professional athletes. A former adjunct professor of sports business at three Atlanta-area universities, published sports columnist and current co-owner of an NBADL team, Woods blends a broad professional background with a lifelong academic and personal interest in sports and entertainment.

"Today, companies want more than to just write a check to put up a banner at the arena and call it good," Woods said. "Sumerian Sports offers a full-service approach that includes negotiation, activation, talent acquisition, hospitality, PR and event activation. In a competitive market, it has to be about more than just picking from prepackaged Package A or B – companies need a mindful approach tailored to their company's needs to make them stand out in the crowded marketplace. Sumerian Sports gives them that edge."

SUMERIAN SPORTS & ENTERTAINMENT®: As a full-service sports and entertainment company headquartered in Falmouth, ME, Sumerian Sports & Entertainment® combines sponsorship and experiential marketing strategies to deliver transformative sponsorship experiences for some of the biggest brands, athletes and non-profit organizations in the world. Its distinguished portfolio includes work with the charitable foundation of six-time NASCAR Sprint Cup Champion Jimmie Johnson, negotiating, developing and managing the largest and most complex sponsorship in professional tennis history, and managing numerous other sports, sports nutrition and entertainment programs. Sumerian Sports & Entertainment is an agency of TideSmart Global.


SOURCE Sumerian Sports & Entertainment