Jun 24, 2015, 09:35 ET
BROOMFIELD, Colo., June 24, 2015 /PRNewswire/ -- Rock Bottom Restaurant & Brewery, a national casual dining restaurant known for its distinctive selection of micro-brewed and specialty beers, announced today it has partnered with the National Honey Board for the return of its popular Summer Honey Ale. Now through August 2, guests can visit their local Rock Bottom to enjoy the golden-colored ale, which is brewed in-house and made with locally sourced honey for a smooth middle and crisp refreshing finish.
"With summer upon us, our guests want to enjoy items that match the sweetness of the season, and our deliciously light Summer Honey Ale is the perfect addition to summertime fun," said Stan Frankenthaler, chief officer of food, beverage and strategic supply for CraftWorks Restaurants & Breweries, Inc. "Delivering unique and creative beers brewed in-house is a huge part of our brand culture, and we're thrilled to once again provide our guests with an outstanding seasonal ale."
Honey was recently named the 2015 Flavor of the Year by international flavor innovator, Firmenich. As part of the promotion, each restaurant will be hosting tapping parties to celebrate the kick off and welcome guests to stop by their local Rock Bottom to enjoy a taste of Summer Honey Ale.
The restaurant has also announced the launch of its brand-new Rock Rewards Challenge, exclusively for Rock Rewards members. Now through July 12, registered guests can earn a Summer Honey vintage t-shirt by visiting participating Rock Bottom locations and drinking 10 beers over a three-week period. Guests are encouraged to sign up for Rock Rewards by visiting rockbottom.com/rock-awards prior to coming in to take advantage of this deal.
For additional details about Rock Bottom Restaurant and Brewery, please visit www.rockbottom.com.
About Rock Bottom
Rock Bottom Restaurant and Breweries are polished casual dining establishments featuring excellent service, high-quality, moderately priced food and a distinctive selection of micro-brewed and specialty beers served in a comfortable, hospitable atmosphere. The Rock Bottom menu features a wide variety of items ranging from classic favorites like Ball Park Pretzels and Brewery Nachos, to innovative dishes like Classic Mac 'N Chicken, Beer Battered Fish and Chips, and Bacon Cheddar Burger. Rock Bottom operates in 18 states from coast to coast.
CraftWorks Restaurants & Breweries, Inc. is the largest craft brewery restaurant operator in the country with nearly 200 franchised and company-owned restaurants primarily operating under the Old Chicago Pizza & Taproom, Gordon Biersch Brewery Restaurants and Rock Bottom Restaurants & Breweries brands. As a leader in the casual dining segment, CraftWorks also operates strong regional brands, including ChopHouse and Big River, and employs more than 12,000 people throughout the U.S. All of CraftWorks' restaurant brands have innovative menus with made-from-scratch food and a vast selection of unique craft beer, as well as unbeatable service and loyalty programs that tout over a half-million active members. Based in Broomfield, Colo., CraftWorks is not only committed to serving its loyal guests, but also the communities in which its restaurants operate. In 2000, the CraftWorks Foundation was formed and has contributed millions of dollars, positively impacting communities throughout the country. For additional information about CraftWorks, the foundation and its craft brewery restaurant brands, please visit www.craftworksrestaurants.com.
About The National Honey Board
The National Honey Board is an industry-funded agriculture promotion group that works to educate consumers about the benefits and uses for honey and honey products through research, marketing and promotional programs. For more information, visit www.honey.com.
CONTACT: Samantha Russo
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SOURCE Rock Bottom Restaurant & Brewery
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