Sunny Days Entertainment Launches New DIY Collectible
The more you unwind the more you find with Ravel Tales!
SIMPSONVILLE, S.C., May 20, 2020 /PRNewswire/ - Sunny Days Entertainment, LLC (https://www.sunnydaysent.com/) has launched the highly anticipated children's toy Ravel Tales, selling out on Amazon within the first week.
Introducing Ravel Tales, the newest and most innovative children's DIY collectible that offers hours of play. The fresh take on the popular surprise and reveal experience begins with kids unwinding the yarn ball to uncover 12 fun surprises including DIY accessories, a sticker sheet, button charms and their own plush Ravel Tales character. Each layer of yarn has a purpose, from creating the Ravel Tales pet bed to matching friendship bracelets and necklaces. Kids now have the ability to use their creativity and imagination while collecting adorable Ravel Tales!
"We knew we wanted to create a collectible that incorporated the unboxing experience into its play patterns to create a product with almost zero waste," says Rick Mershon, SVP of Sales and Marketing. "Once kids have fully unravelled, each piece becomes a new creation. We brought together the fun of unboxing with DIY, crafting collectibles and plush to create a world of opportunities with the Ravel Tales."
Kids can share their experiences and DIY crafts by joining #TheUnravellers on social media and learn new ways they can use their imagination with Ravel Tales! Along with exclusive YouTube content, Sunny Days Entertainment is putting forward an extensive marketing initiative supported by influencer partnerships, digital marketing promotions and TV media, for the Ravel Tales launch.
The highly anticipated toy received the National Parenting Seal of Approval in April and was listed as the #1 New Release in Stuffed Animals and Toys on Amazon and sold out within the first week. Amazon is now restocked.
Ravel Tales is now available in major retailers across North America including: Walmart, Amazon, Target.com and Meijers retailing from $9.99 USD to $12.99 USD. Series one will include 12 assorted Ravel Tales characters, plus two ultra-rare ravellers; perfect for collectors and crafters ages 5+.
Follow Ravel Tales on Instagram, Facebook and YouTube @RavelTales
About Sunny Days Entertainment, LLC
Established in 2012, Sunny Days Entertainment LLC is a fully integrated toy company specializing in solving retailers' problems while delivering ultra-fun, value-added toys to consumers. Ranging from vehicles to collectibles, Sunny Days Entertainment, LLC brands include Maxx Action, Blue Ribbon Champions, Elite Force, Ravel Tales and more! Visit us online at sunnydaysent.com for more information.
About Ravel Tales
Get ready for the adventure of a lifetime with Ravel Tales! The newest and most innovative children's DIY collectible for kids 5+. The more you unwind the more you find. Ravel Tales takes the unboxing experience & surprise reveal to the next level!
Start your journey by unwinding your yarn ball and uncovering 12 fun surprises along the way. An ultra-cute collectible plush pet plus exciting DIY activities bring tons of fun and hours of activity in one toy! Children can create 3 braided charm bracelets, 1 braided pet collar, 2 pom poms and a pillow bed.
There are so many cute friends to find - Knittens, Button Bears, Purl Ponies and Pom Pom Pups too! Will you uncover a Rare Raveller? Look for the special gold and sparkle details! Each sold separately.
Join #TheUnravellers and share your journey with the Ravel Tales community on social media using the hashtag.
SOURCE Sunny Days Entertainment, LLC
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