Sunrise Greetings® Signs Multi-Year Deal With Dena Designs

BLOOMINGTON, Ind., May 11, 2011 /PRNewswire/ -- Sunrise Greetings® today announced the signing of a multi-year licensing deal with Dena Designs, the design studio spearheaded by award-winning artist, illustrator, TV host and syndicated newspaper columnist, Dena.

(Photo:  http://photos.prnewswire.com/prnh/20110511/CG00357-a)

(Photo:  http://photos.prnewswire.com/prnh/20110511/CG00357-b)

Through this partnership, Dena will continue sharing her unique combination of vintage charm and upbeat color and patterns with Sunrise Greetings' consumers through an expanded line of gifts and greetings. Moreover, new offerings bearing Dena's designs will be available from Sunrise Greetings' sister company and Hallmark subsidiary, DaySpring®.

"We are excited to continue working with Dena as her penchant for artistry adds an additional layer of beauty and emotion to our cards," said Rebecca Ryan, Creative Director, Sunrise Greetings. "Our consumers will find these new products to be both aesthetically stimulating and useful in connecting with their loved ones."

The expansion marks the continuation of a relationship first established in 2005 with the launch of an exclusive line of embellished cards for Sunrise Greetings. These cards addressed a wide range of sending situations, including Birthday, Thank You, Baby and Wedding. Dena and Sunrise Greetings also partnered on the happi by Dena™ collection, a sophisticated mix of cards featuring bright colors, stylish patterns and uplifting prints designed to spread warmth and joy during uncertain times.

"My philosophy is to 'surround yourself with the things you love,' and sending a card is all about making sure the recipient feels that very love," said Dena, president and creative director, Dena Designs. "Working with Sunrise is a joy.  Together we are creating beautiful and heart warming product for our consumers."

Sunrise Greetings and Dena offer more than 100 everyday and season-specific cards currently available in grocery stores, pharmacies, bookstores and independent card shops throughout the United States and Canada. Sunrise Greetings also offers a wide array of gift bags and stationery items featuring Dena's signature style.

About Sunrise Greetings®

Sunrise Greetings offers distinctive greeting cards for special occasions and everyday sending. Sunrise cards feature exclusive artwork from leading designers and illustrators such as Caroline Gardner, Dena Designs, Flavia, Sandra Magsamen and Ron Schmidt, and appeal to consumers who seek a more stylish alternative to mass-produced cards. Sunrise Greetings cards can be found in thousands of stores in the United States and Canada including grocery stores, pharmacies, bookstores and independent card and gift shops.

About Dena Designs

Founded by Dena more than 20 years ago, Dena Designs is an internationally acclaimed, full-service design and merchandising studio that creates some of the most powerful best-sellers in the world's leading stores, some 15,000 specialty retailers and major chains in the U.S. alone. Dena is known from her television appearances and has twice been nominated by LIMA (Licensing Industry Merchandiser's Assn.) as its prestigious Best Art Brand Program of the Year.

SOURCE Sunrise Greetings