Sunrise Senior Living Announces Strategic Partnership with Griffin Living

Partnership adds two premier communities to Sunrise's expanding portfolio

MCLEAN, Va., May 15, 2025 /PRNewswire/ -- Sunrise Senior Living, a pioneer in personalized senior living services, announced a new management partnership with Griffin Living, an award-winning developer known for creating lifestyle-driven communities in desirable, high-barrier-to-entry markets.

The partnership adds two premium, boutique California communities to Sunrise's 240 communities across the United States and Canada. Consistent with Sunrise's offerings, both communities will deliver personalized, wellness-oriented living experiences in assisted living and memory care:

• Varenita of Westlake Village —This 77,000-square-foot boutique-style community in Westlake Village offers 58 assisted living and 28 memory care suites, built in 2022. Designed to support independence and wellness, the community features expansive courtyards, a bistro café, fitness center, and full-service salon. Residents benefit from a holistic lifestyle, with programming that includes cooking classes, art workshops, and yoga.
• Varenita of Simi Valley — Located in Ventura County, this 97,000-square-foot community includes 75 assisted living and 27 memory care suites, built in 2022. With a focus on personalized care and engagement, residents enjoy amenities such as walking paths, a salon, fitness center, and shared spaces for programming that ranges from gardening and pet therapy to creative arts and wellness activities.

The addition of these premium communities to Sunrise's California portfolio reflects Sunrise's long-term growth strategy, which focuses on working with like-minded owners and investors to manage communities across the luxury, premium, and middle-market segments. Through new ground up development, and strategic acquisition joint ventures, Sunrise continues to expand its footprint to meet the evolving needs of seniors.

Over the past 18 months, Sunrise has transitioned more than 20 new independent living, assisted living and memory care communities into its growing management portfolio. These portfolio additions were with multiple, highly scalable, new capital partner relationships as well as with existing long-term relationships. Geographically, Sunrise added a luxury segment independent living high rise community in Manhattan's Battery Park, multiple premium segment communities in Chicago, Illinois, and Annapolis, Maryland and a large portfolio of middle market independent living communities in the greater Rocky Mountain region.

In parallel, Sunrise has continued to grow its ground-up development pipeline, opening new communities in strategically selected locations, including California, Vancouver, and most recently, Coral Gables where it developed and opened its first premium assisted living and memory care community in the greater Miami area. These expansions reflect Sunrise's ability to deliver tailored solutions across a range of markets and segments, bringing more families to Sunrise through its growing and increasingly diverse portfolio.

"We have entered a new robust era of growth at Sunrise—one that's grounded in strong, industry leading operational performance, lifestyle, wellness, and hospitality-driven experiences, and a deep understanding of what seniors and their families are expecting going forward," said Jack R. Callison, Jr., CEO of Sunrise Senior Living. "These communities represent the next generation of senior living – beautifully designed, wellness-inspired, and centered on personalized service. Our partnership with Griffin Living reflects our vision to create the preferred lifestyle for enjoying longer, healthier, happier lives, and strengthens our ability to deliver innovative offerings across different customer segments."

The new partnership with Griffin underscores a strong alignment between the Griffin Varenita brand and Sunrise's commitment to delivering elevated experiences for today's seniors. Varenita's refined design sensibility and emphasis on maintenance-free living and purposeful engagement complements Sunrise's holistic, resident-first approach. With a highly scalable operating platform, centralized expertise in core functions including resident care, sales and marketing, design, and finance, and a regional operating model to drive localized business plans that meet individual market needs, Sunrise brings operational excellence and collaborative support to its partners – enhancing performance while prioritizing both team member and resident engagement and satisfaction.

"Griffin Living has spent 125 years building communities rooted in family, connection, and care," said Paul Griffin III, President and CEO of Griffin Living. "Today, we're carrying that legacy forward with a renewed vision for senior living—offering sophisticated, maintenance-free lifestyles that support well-being, independence, and joy. We're proud to now be part of the Sunrise Senior Living family and to join a network known for its compassionate, resident-focused care."

This collaboration strengthens Sunrise's presence in California's competitive senior living market and supports its broader strategy to deliver exceptional experiences across North America's most sought-after markets. Sunrise now operates more than 240 communities and continues to grow with a focus on quality, flexibility, and long-term value creation.

For more information about Sunrise Senior Living and its growing portfolio of communities, visit sunriseseniorliving.com.

About Sunrise Senior Living

Founded in 1981, Sunrise Senior Living is credited with establishing the modern era of senior living. Each Sunrise community is dedicated to delivering a personalized approach to senior living where every aspect of the services and environment is built around the specific wants and needs of the individual seniors that call the community home. From purposefully created and thoughtful design, to engaging programming and lifestyle activities and best-in-class quality of care that evolves with the needs of each senior, Sunrise's industry-leading innovation is built upon its mission to champion quality of life for all seniors. Celebrating 40 years, Sunrise operates more than 240 communities in the United States and Canada serving more than 20,000 residents. With more than 20,000 highly trained team members, Sunrise offers a full range of personalized services, including independent living, assisted living, care for individuals with Alzheimer's and other forms of dementia, as well as nursing and rehabilitative services. 

Contact: Heather Hunter, 870-230-9500, [email protected]

SOURCE Sunrise Senior Living, Inc.