Sunwing Travel Group and Planet Hollywood Create Partnership with Vigorous Expansion Strategy

For more than 25 years, the Planet Hollywood brand has been positioned as the authority on entertainment and popular culture.  Capitalizing on its close celebrity ties and the universal appeal of movies, television, music, and sports, the Planet Hollywood brand has been successful across the gaming, restaurant, lodging, retail, leisure and entertainment sectors.

"The Planet Hollywood brand has always been about delivering unique and memorable experiences that translate into lifelong memories for our guests," said Robert Earl, Planet Hollywood's Founder and Chairman. "I am so excited to partner with Sunwing Travel Group and cannot wait to get started with the first spectacular locations in Costa Rica and Cancun. This is the perfect opportunity to bring 'fame' a lot closer to all customers by leveraging Sunwing Travel Group's proven track record of successfully operating and rapidly expanding premier hotel brands."

As master hotel franchisor to the world-renowned Planet Hollywood brand, Sunwing Travel Group intends to establish a dominant position for Planet Hollywood in the luxury accommodation space.  In addition to building and operating new resorts, Sunwing Travel Group will offer management services and franchise opportunities to prospective Planet Hollywood Hotels and Resorts worldwide.  "Robert Earl is a visionary that knows how to create exciting and engaging experiences," said Stephen Hunter, President & CEO of Sunwing Travel Group, adding that "it's all about capturing the little details that others miss."  The new Planet Hollywood Beach Resort Costa Rica will be the first resort under this new agreement, where customers can "Vacation like a Star™" and interact with Hollywood memorabilia, enjoy entertainment-themed facilities, purchase popular brand merchandise, and maybe even catch a view of a vacationing starlet.

The new Planet Hollywood resorts will use technology to heighten the resort experience, from interactive touch-screen digital displays narrating the memorabilia experience to PHTV™ in-suite and throughout the resort, keeping guests up-to-date with live streaming of events and activities.  The brand is investing in details from music architecture to help set the mood to Hollywood lighting to make sure everyone looks fabulous.  For more information on the resorts or franchise inquiries, please visit www.planethollywoodhotels.com.

ABOUT PLANET HOLLYWOOD

Planet Hollywood International, Inc. is the creator and worldwide developer of a consumer brand that capitalizes on the universal appeal of movies, television, sports, music and other leisure-time activities. The company's worldwide operations offer products and services in the gaming, restaurant, lodging, retail, leisure and entertainment sectors.

For more information, visit www.planethollywood.com

ABOUT SUNWING TRAVEL GROUP

The largest integrated travel company in North America, Sunwing Travel Group is comprised of Sunwing Vacations and Signature Vacations, two of the leading leisure tour operators in Canada; Sunwing Airlines, Canada's premier leisure airline; SunwingJets, a luxury private jet charter service and Vacation Express, a growing tour operator in the United States together with the Group's own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Blue Diamond Resorts is the Group's hotel management company, an innovative organization that operates popular resort brands including Royalton Luxury Resorts, Memories Resorts & Spa and Starfish Hotels & Resorts across the Caribbean and Mexico; while NexusTours is a full-service destination management company offering affordably priced and reliable ground transportation, popular tours and excursions, as well as other travel management services.

Contact:

For more information on the Sunwing Travel Group contact [email protected]

SOURCE Sunwing Travel Group