Super Impulse Brings Back Twisty Petz in 2025 with a Trend Forward Relaunch

A New Generation of Collectors Can Twist, Wear and Share with Collectible Pets that Transform into Fashionable Fun!

BRISTOL, Pa., Aug. 14, 2025 /PRNewswire/ - Super Impulse, a leader in licensed toys and collectibles, is thrilled to announce the highly anticipated relaunch of Twisty Petz, adorable animal friends that magically transform into collectible, wearable jewelry with a simple twist.

Available now at Amazon.com, Target and specialty stores across the USA, this vibrant collection is poised to captivate a new generation of kids aged 6-12 by blending the timeless appeal of collectible adorable animals with the surging popularity of friendship bracelets and fashion accessories. By combining three evergreen trends – jewelry, collectibles, and animals, Twisty Petz delivers a fresh take on wear-and-share fun.

"While we've made our mark with classic brands, Super Impulse remains committed to trend-driven innovation," said Alan Dorfman, President of Super Impulse. "Twisty Petz brings together the best of fashion and collectibles with a unique twist - literally, by transforming from a pet into a fun, stylish accessory."

The friendship bracelet trend continues to thrive and the demand for beaded jewelry is soaring, with the global market projected to grow from $6.41 billion in 2024 to $12.69 billion by 2032 (Skyquest). Twisty Petz taps into this excitement, offering kids a playful, wearable, and sharable way to express themselves. With a quick twist, these charming pets become trendy friendship bracelets, necklaces, rings, or accessory charms, and then transform back into pets again and again!

Twisty Petz inspires creativity and social play, allowing kids to mix, match, and trade their favorite pets with friends.

Series 1 features 4 SKUs, each with 12 unique styles – 48 to Discover:

• Mystery Bag: One surprise Twisty Petz that transforms into a bracelet.
• 2-Pack and 3-Pack Assortments: Featuring both visible and surprise pets for added excitement.
• Family Pack: The only assortment with "babies" that turn into rings! Includes two bracelets and four rings in adorable Kitty and Unicorn families.

To stay up-to-date with the brand visit SuperImpulse.com and follow @SuperImpulse on Facebook, Instagram, and TikTok.

About Super Impulse

Founded in 2014, Super Impulse is committed to toy innovation, novelty items and accessories for kids and the young at heart. Super Impulse's globally recognized World's Smallest collection has expanded with a multitude of licensing partnerships. Selling hundreds of millions of units across the product line and continues to add to its offering and licenses with the world's most iconic toys. Super Impulse has the latest in classic retro and trend-forward toys with "a little something" for everyone!

SOURCE Super Impulse