Super Star Tanning Finds a Niche in Las Vegas: 24-Hour Tanning Featuring New-To-Market e3 Line of Tanning Beds from ETS Tan

Jun 08, 2010, 10:44 ET from Super Star Tanning

LAS VEGAS, June 8 /PRNewswire/ -- On their second of four vacations to Las Vegas last year, Kevin and Shannon Fleming noticed that for such a large city with a huge population, it was odd that no tanning salons were open around the clock.

Back home in Texas, the couple had a membership to a 24-hour gym that had two tanning beds in the back. Due to her work schedule, some days Shannon Fleming couldn't get to the gym or tan until late at night.

"That was such a convenience," Shannon Fleming said. "We love Las Vegas and knew we wanted to move here, so we put our heads together to develop a good business plan and here we are today."

Open nearly three weeks, Super Star 24-Hour Tanning is a 1,750-square-foot salon located about four miles off the Vegas strip. Its customer base has grown substantially week by week due to several factors, including special pricing packages offered on Facebook and its uniqueness in offering tanning 24 hours a day. But the biggest lure that has drawn new clients to Super Star 24-Hour Tanning has been the new tanning technology offered inside.

The salon offers 10 new-to-market tanning beds by ETS Tan, the world's largest manufacturer of tanning beds and tanning equipment. The new e3™ line of beds feature the latest in energy-saving science, ergonomic design principles and eco-friendly lamp configurations. No other salon in Las Vegas offers the new e3 line of tanning beds.

e3 beds feature electronic ballasts that reduce energy consumption and can lower a salon's operating costs by up to 30 percent. The beds operate at cooler temperatures, allowing salons to scale back air conditioning in the summer months, and use Wolff® System lamps that contain less mercury, making them more easily disposable than non-green lamps.

The Flemings opened their salon with three Epic 242, three Ultimate Envy 134, one Legend 548 and one Legend 448 beds. Super Star Tanning also offers ETS Tan's HP Velocity 1000, the Solar Force 652 stand-up bed and a California Tan Autobronzer.

"No one in this area had seen these beds before and they're shocked with their futuristic look, compact design and colorful appearance," Kevin Fleming said. "Their bright lights fit Vegas and definitely increase our sidewalk appeal, something that definitely increases our bottom line."

Customers, he said, "are amazed by ETS Tan's e3 beds long before they get inside. These beds are sleek, attractive and attention getting with their bright, moving lights. Once inside them, our customers have been overwhelmed with how well these beds perform and deliver a superior tan.

"We felt that other vendors were more expensive and offered lesser products," he said. "Our experience with ETS Tan has been excellent. We've received outstanding customer service and advice as we opened our first salon and are extremely happy with the e3 line of tanning beds. So are our customers."

During June's 3rd annual West Coast Tanning Expo on June 14-15 at Caesars Palace in Las Vegas, the Flemings are inviting expo attendees to visit Super Star Tanning and witness first-hand the power and style of the e3 tanning beds. A free shuttle will be available to take attendees from Caesars Palace to Super Star Tanning, just four miles off the strip. Refreshments, prizes and more will be offered at the salon.

Super Star Tanning is located at 7910 S. Rainbow Blvd., Las Vegas, NV 89139: (702) 982-0100.


Duane Brodt

Coles Marketing Communications

SOURCE Super Star Tanning