Supercharged DaGeDar™ Competitive Racing Collectibles Debut at New York Toy Fair

NEW YORK, Feb. 13, 2011 /PRNewswire/ -- Collectability. Competition. Action. Skill. DaGeDar™ is the synthesis of proven play patterns, creating an action-packed racing collectible that truly has it all. Simple yet unpredictable, DaGeDar™ is a suspenseful game of speed and skill.  

(Photo:  http://photos.prnewswire.com/prnh/20110213/NY47290 )

DaGeDar™ lets kids experience the thrill of competing and collecting with hundreds of unique characters and challenging track sets for the ultimate racing game.

"From the moment you pick up a DaGeDar™, you know it's something different," said Russ Hornsby, CEO, Cepia LLC. "This simple racing game combines the play patterns of competition, suspense and strategic skill that young boys love – all with an extensive variety of unique spirited characters that will captivate their imaginations for hours of fun racing."

What is DaGeDar™?

DaGeDar™ are collectible supercharged bearings with a special feel and weight that almost demand to be raced! Each DaGeDar™ ball boasts a graphic design that reflects the true energy contained within. More than 240 different DaGeDar™ ball graphics are planned for release in 2011, with varying degrees of rarity. The most elite DaGeDar™ balls will carry the signature "33" hidden somewhere in the graphic, which reflects the mystery of DaGeDar™. Each ball carries a special code number that when registered on the DaGeDar™ website will reveal the true spirit contained within the DaGeDar™ ball, as well as its hidden powers.

DaGeDar™ Racing

Racing DaGeDar™ balls requires skill, practice, agility and finesse. Players must control the speed and velocity of DaGeDar™ balls in order to propel them through thrilling loops and turns without forcing the balls off of the tracks. Exciting tricks and stunts can be refined by whirling DaGeDar™ balls in Spinners or loading several balls into a carrying case to unleash them with supercharged battle play. The ball with the most speed and skill to reach the end of the track first wins!

The versatility and skill required to compete on different tracks makes for a totally different, suspenseful racing experience every time.

DaGeDar™ lets you experience the ferocity and velocity of hundreds of battle-hungry spirits and their unique 33^rd dimension world.

• Action Packed Collectible:  Limited edition characters, tracks and exciting battle accessories.

• Speed and Skill: The tracks and DaGeDar™ balls provides the ultimate test of speed and skill.

• Portable Pandemonium:  Pocket-sized balls and accessories allow you to take (or sneak) the action anywhere!

• Unpredictable Competition: Whether the challenge is singular or with friends, DaGeDar™ offers the ultimate test of speed and skill.

The DaGeDar™ Story

In Dimension 33, there live characters called DaGeDar™.

Powered through their emotional charge, the DaGeDar™ break the veil from Dimension 33. This process captures the DaGeDar™ spirits into a supercharged ball form.

Each DaGeDar™ character has a distinct energy as depicted in their unique graphics. The character traits of the spirit within the DaGeDar™ might use elemental powers of strength, cunning or their trader's wit in their drive for victory.

DaGeDar™ balls, tracks and spinners are sold separately. DaGeDar™ balls and track sets range in price from $4.99-$19.99. DaGeDar™ will be available in summer 2011.

About Cepia LLC

Headquartered in St Louis, Mo., Cepia LLC is a privately held company that manufactures toys and games for children of all ages. The company was founded on the premise that sufficiently advanced technology is indistinguishable from magic. Ingenuity, creativity, playfulness and passion are the heart of Cepia and everything it creates. Cepia's toy building enterprises include: ZhuZhu Pets®, Kung Zhu™, ZhuZhu Princess™, ZhuZhu Babies™, ZhuZhu Puppies™ and their newest venture, DaGeDar™. ZhuZhu Pets® has received top honor Toy of the Year recognition in five countries, including 2010 "Toy of the Year," "Most Innovative Toy" and "Best Girls Toy" at the 2010 TOTY Awards in the U.S.  All toys from Cepia LLC are sold globally through national chain retail outlets and independent toy stores. For more information, please visit www.cepiallc.com and www.zhuniverse.com.      

SOURCE Cepia LLC