SuperMatch™ Surpasses 10 Million College Searches This Month

Hobsons' SuperMatch has reached a key milestone in helping students find their dream college one match at a time.

Aug 16, 2011, 08:00 ET from Hobsons

CINCINNATI, Aug. 16, 2011 /PRNewswire/ -- Hobsons, a leading provider of education products and services, announced today SuperMatch, a free college search tool, has surpassed 10 million searches. SuperMatch is designed to help students find colleges and universities based on the criteria that are most important to them as an individual. This patented tool is the first and only college search available that uses "fuzzy matching" technology to understand what students want most out of their college choice and connects them with the schools that most closely resemble these priorities. The college search tool is hosted on College Confidential, the leading Web community for college-bound students,, and through Hobsons' K12 product, Naviance Succeed.

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As a student uses SuperMatch, college search results are displayed based upon what percentage of their criteria match each college or university's unique characteristics. This gives students the opportunity to see institutions that best match their interests, including some that meet most of their preferences, but may not match on one or two criteria. This exposes students to great institutions that closely meet their interests that they may not have considered otherwise.

"Surpassing the 10 million search mark is an incredible achievement given that Hobsons launched SuperMatch just over a year ago," said Brian Mikesell, vice president of products, Hobsons. "Every search that led to this milestone is a student's vote for the tool's value. We're overwhelmed by the enthusiasm with which students and their parents, advisors and counselors are employing the SuperMatch college search."

SuperMatch continues to improve based on feedback from its members. Recently, SuperMatch added a feature that allows members to compare between pinned schools stats. As part of this new feature students can also share a list of their favorite schools via Facebook, Twitter, and e-mail. To see the future of college search, visit College Confidential at

About Hobsons

Hobsons is a premier provider of innovative technology and integrated marketing solutions that empower education professionals to manage the entire student lifecycle including recruitment, enrollment, and retention. With end-to-end, enterprise-class products built from over thirty years of education experience and market knowledge, Hobsons helps more than 6,500 global secondary schools, colleges, and universities achieve their goals. A Daily Mail and General Trust (DMGT) subsidiary, Hobsons is headquartered in Cincinnati, OH with offices in Arlington, VA; Oakland, CA; London, England; and Melbourne, Australia.  

For more information about Hobsons and its complete line of technology solutions, please visit  

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