Supermodel to Super Brand: A Conversation with Cindy Crawford

At Sept. 13 Event, Crawford Will Discuss Her Transition from Modeling to Business

Sep 05, 2012, 15:33 ET from Inforum

DETROIT, Sept. 5, 2012 /PRNewswire/ -- Cindy Crawford is known for her business savvy as much as her beauty. Recognized by the world as one of the original supermodels, Crawford has enjoyed an unmatched staying power in a notoriously fickle industry.

At a Sept. 13 Inforum luncheon at the Troy Marriott, Crawford will share insights about how she successfully parlayed her modeling career into a trusted brand inside the multi-billion dollar industries of beauty, fashion, fitness and home. She also will reflect on the challenges and victories in blending business, career and family.

Her entrepreneurial spirit led to a series of strategic partnerships and cutting-edge business collaborations – among them Meaningful Beauty®, the top-selling line of skincare products, and Cindy Crawford Home, the furniture collection that grosses more than $250 million annually.

Locally, Crawford has been a spokesperson for Art Van Furniture for several years for Cindy Crawford Home and now Art Van PureSleep. Art Van Furniture is a long-standing corporate investor of Inforum and the presenting sponsor of Inforum's event.

Event Details
  Thursday, Sept. 13
Time: 11:30 a.m. - 1:30 p.m.
Location: Troy Marriott, 200 W. Big Beaver Road, Troy
Cost: Inforum members, $50; non-members, $70; table of 10, $700

About Cindy Crawford
Cindy Crawford is known to the world as one of the original supermodels who defined that pivotal moment when fashion models became stars in their own right. Crawford used her fame as a springboard to launch a career that has spanned over two decades and resulted in an exceedingly successful and trusted brand representing beauty, fashion, fitness and home. The DeKalb, Illinois native's staying power in a notoriously fickle industry can be credited to her consummate professionalism, keen business savvy and dedicated approach to every endeavor. These attributes, combined with her timeless beauty, earned her long-term, global contracts with the likes of Revlon, Omega and Pepsi.

Crawford's iconic beauty mark has graced over 1,000 magazine covers worldwide, including Vogue, Elle, W, Bazaar, Cosmopolitan and Allure. Crawford's business activities include her hugely successful Cindy Crawford Home collection, which grosses over $250 million annually in retail sales. Crawford lives in Malibu with her husband Rande Gerber and their children, Presley and Kaia.

About Art Van Furniture
Art Van Furniture is Michigan's largest furniture retailer and America's largest independent furniture retailer. The company operates 34 stores in 33 communities throughout Michigan, a full service e-commerce website, plus six freestanding Art Van PureSleep bedding stores in Canton, Troy, Rochester Hills, Brighton, Ann Arbor and New Hudson, Michigan. Founded in 1959, the company is family-owned and headquartered in Warren, Mich. Check out for more information.

About Inforum
Inforum is the leading professional organization focused on creating strategic connections and accelerating careers for women throughout Michigan and the Midwest. Inforum serves a broad range of professional women at different stages of their careers – from emerging leaders, to high-potential executives, entrepreneurs, and corporate board leaders. Inforum has offices in Detroit and Grand Rapids with operations in Kalamazoo, Lansing and the Great Lakes Bay Region (Saginaw, Midland, Bay City, Mount Pleasant). For more information, visit or call 877.633.3500.

SOURCE Inforum