Superpath and JB Warranties Announce Strategic Marketing Partnership to Help Home Service Contractors Grow
Partnership combines specialized digital marketing expertise with trusted dealer services to help HVAC and plumbing companies build stronger brands and generate more revenue.
MONTGOMERY, Ala., Nov. 5, 2026 /PRNewswire/ -- Superpath, a digital marketing agency specializing in home service contractors, has announced a new strategic marketing partnership with JB Warranties, a leading provider of extended warranty programs and dealer business services for the HVAC and plumbing industries.
The partnership brings together two companies focused on helping contractors grow their businesses. Through this relationship, JB Warranties dealers will have access to Superpath's specialized marketing expertise, technology, and strategies designed to increase visibility, generate qualified leads, and turn more opportunities into booked jobs.
For nearly 20 years, Superpath has helped hundreds of home service companies build stronger brands and grow revenue. Its Search Everywhere philosophy helps contractors reach property owners across Google, social media, video platforms, AI-powered search tools, and other digital channels.
"Contractors need more than another marketing vendor. They need experienced partners who understand their business and are committed to helping them grow," said Ryan Files, Head of Sales & Marketing at Superpath. "Our partnership with JB Warranties connects us with contractors who want to build stronger brands, generate more jobs, and better understand the return on their marketing investment."
Superpath also invests in proprietary technology developed for the trades. Its ION marketing intelligence platform helps contractors track leads, booked jobs, AI search visibility, and Google Maps performance. ION's Revenue Intelligence connects marketing channels to revenue, helping owners make smarter decisions about their advertising investments.
For JB Warranties, the partnership expands the business growth resources available to its dealer network. Beyond extended warranty protection, JB Warranties' Dealer Business Services division helps contractors access solutions that support revenue growth, operational efficiency, and long-term success.
"Our Dealer Business Services division is focused on bringing meaningful solutions to the contractors we serve," said Kevin Thornton, VP of Dealer Business Services at JB Warranties. "Superpath brings valuable experience in contractor marketing, along with technology that helps businesses measure results. This partnership supports our goal of helping dealers compete more effectively and grow."
Both organizations share a commitment to providing practical tools and experienced support that help contractors succeed in a changing marketplace.
About Superpath
Superpath is a digital marketing agency focused exclusively on home service contractors. With nearly 20 years of experience, Superpath helps HVAC, plumbing, electrical, and other service companies grow through SEO, paid advertising, video marketing, AI optimization, and proprietary technology. Its ION platform connects marketing performance to business results. Learn more at Superpath.com.
About JB Warranties
JB Warranties is the North American leader in warranty programs for the Heating, Ventilation, Air Conditioning (HVAC), and plumbing industries. Our warranties ensure that homeowners are protected from unexpected repair costs when they make the decision to purchase a new heating or air conditioning system for their home. We take care of HVAC contractors and plumbers, as well as homeowners from coast to coast in all 50 states. Our exceptional customer service and reputation in the industry have allowed us to grow steadily since our founding in 2008, and we are proud to be the Nation's Leader in extended warranty as a result of our teamwork and dedication to our craft. Learn more about JB Warranties at jbwarranties.com.
Superpath
Contact: Lauren Hawkins, Director of Marketing
888-355-7284
400 Interstate Park Dr Ste 424
Montgomery, AL 36109-5419
SOURCE Superpath
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