Superscript Expands Access to Real-Time Healthcare Pricing

The company is opening its pricing API to any practice or EHR nationwide, starting with 25+ specialties and over 3,000 healthcare services

NEW YORK, Nov. 2, 2026 /PRNewswire/ -- US healthcare is one of the largest consumer industries in the world, and it lacks basic consumer accessibility. Patients agree to care without a price, receive a bill weeks or months later, and are left to interpret an explanation of benefits filled with jargon that obfuscates and disenfranchises. Healthcare billing confusion contributes to $220 billion in U.S. patient medical debt and causes doctors to lose up to 40% of their fees for care that's been delivered. Federal hospital and insurer price transparency rules, along with repeated bipartisan pushes in Congress to strengthen them, have made pricing data more public, but legacy infrastructure has failed to give patients or providers real-time visibility into out-of-pocket costs before care begins. Superscript is a healthcare fintech company driving systemic change, delivering upfront prices to patients and providers in nearly 30 specialties before the point of care.

Ranked athenahealth's fastest-growing marketplace partner in September, Superscript is opening access to its platform through the launch of a new API, allowing any medical practice or EHR system to plug into its real-time pricing capabilities. Instead of receiving care, waiting for a claim to be processed, and then getting a bill weeks later, patients browse services through a practice's online storefront, see their price with insurance applied, pay upfront, and then receive care, much like shopping online. Practices using Superscript offer this today for services ranging from routine office visits to heart scans and EKGs to knee and hip surgeries. Superscript lets patients purchase care proactively, flipping healthcare's operational status quo to resemble consumer industries.

The platform is live with 1,500 active healthcare providers across orthopedics, urgent care and multispecialty groups, and to date has served 500,000+ patients and processed 2.2 million patient billing transactions. To satisfy growing consumer demand for upfront cost clarity, healthcare providers require flexible software that fits seamlessly into existing clinical and administrative workflows, a capability that Michigan's Orthopaedic Associates of Muskegon (OAM) has already benefited from.

"Patients deserve certainty not only in their clinical diagnosis and treatment plans, but also in their financial obligations," said Jeff Cave, MPH, Chief Executive Officer at Orthopaedic Associates of Muskegon. "Historically, doctors and administrative teams had no way of knowing exact insurance reimbursement rates at the point of care. Partnering with Superscript lets our patients know exactly what they owe before their visit. That transparency builds trust, eliminates anxiety, and allows our care team to focus entirely on delivering high-quality care."

Superscript's adoption by premier regional practices like OAM, reflects expanding demand for financial infrastructure built around the modern healthcare consumer. By utilizing predictive algorithms and automated pricing simulations, its software analyzes specific doctor, facility location, clinical procedure, and patient insurance policy data to give patients personalized cost breakdowns on 92% of visits– even for complex procedures. Before Superscript, copay-only estimators were able to produce costs for 39% of multispecialty visits.

"Choice and clarity drive consumer confidence in every other industry, yet healthcare billing has remained stagnant for decades," said Rahul Naidoo, CEO and Co-Founder of Superscript. "By partnering with visionary leaders like OAM in Michigan, we're putting transparent, up-front prices right at patients' fingertips, giving them total agency over their care while providing practices the modern payment infrastructure they need to thrive."

Superscript is backed by Mark Cuban, Nava Ventures, Long Journey Ventures, M13 and Firstminute Capital to bring a modern, consumer experience to healthcare.

"Standard of care has traditionally been confined to clinical outcomes, completely ignoring non-clinical factors like the stress and financial burden caused by unexpected medical bills," said Dr. Arthur A. Klein, M.D., investor, advisor to Superscript, pediatric cardiologist, and former President of the Mount Sinai Health Network. "When patients and physicians are aligned on cost before care begins, it removes a massive barrier to timely medical intervention. Superscript provides the clarity required to restore trust between patients and the physicians treating them."

Superscript will be onsite at athenahealth's upcoming Thrive conference to meet with healthcare practices and demonstrate its real-time patient billing solution. Looking to connect onsite? Schedule a meeting with the team today.

About Superscript

Superscript builds pricing infrastructure for U.S. healthcare enabling a shift toward upfront, proactive patient purchasing. Leveraging practices' historical claims, EHR context, and live eligibility they produce exact, upfront patient cost shares for 3,379 services across 27 specialties and counting.

Their technology surfaces deductibles, coinsurance amounts, copays, and every benefit in between: MPPR, inner deductibles, global billing periods, and more. Every output includes prices for the base visit, likely add-on services and possible shifts in severity, making Superscript the industry leader in price availability and accuracy.

Patients make informed decisions with their doctor and avoid surprise bills, while practices get paid faster and spend less time chasing payments. In its first commercial year, Superscript has processed over 2 million transactions for practices nationwide with robust integrations to leading electronic health record (EHR) systems, athenahealth, Experity, and eClinicalWorks with builds for partners on Epic and NextGen underway.

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SOURCE Superscript