NEW YORK, Aug. 28, 2017 /PRNewswire/ -- – Supersmile®, the #1 recommended whitening system by cosmetic dentists, is thrilled to announce the launch of their most powerful whitening system, Supersmile® Extra White. The Extra White System is the result of over 5 years of research and innovation by Supersmile® founder Dr. Irwin Smigel, the world-renowned "Father of Aesthetic Dentistry". Bringing this launch to consumers is a tribute to Dr. Smigel's ongoing legacy in the aesthetic dentistry space. Supersmile® offers a clinically proven collection of premium whitening, breath-freshening and cavity-fighting formulas designed to deliver the most safe and effective oral care.
Supersmile®'s Extra White System features the Professional Whitening Toothpaste and Accelerator and has the highest concentration (3x the level) of Calprox®, the unprecedented science behind Supersmile®. Calprox® is a proprietary formula of encapsulated calcium peroxide and minerals that gently and effectively remove the sticky bio-film from teeth, to which plaque, bacteria and stains (such as coffee, tea, tobacco and red wine) adhere. Extra White is clinically proven to safely and painlessly remove surface and intrinsic stains for whiter, brighter teeth, while also significantly improving gum health. It contains calcium, magnesium, phosphates and fluoride which remineralize and restore enamel.
This system was created to deliver the same level of whitening as professional treatments. It amplifies whitening benefits without causing painful sensitivity issues. This system will not only maintain and enhance professionally-bleached teeth, but also restores bonded teeth, veneers, caps, crowns, dentures and natural teeth to their original shade without harsh abrasives.
"Our Extra White System formula is superior to any whitening product on the market and delivers the most exceptional whitening results while providing incredible health benefits to teeth and gums."
Additional benefits of Supersmile Extra White:
- Clinically shown to whiten teeth an average of 2 shades after just 1 brushing*
- Clinically shown to whiten teeth up to 9 shades in just 30 days – 15X more than control toothpaste*
- Demonstrated to significantly improve color of gums
- Ultra-convenient one step system (just brush)
Supersmile® Extra White can be purchased for $150 at Supersmile.com. The System comes in modern, sleek 7 oz. airless pumps for a premium use experience and features a new fresh Triple Mint flavor. For more information about the Supersmile® line of products please contact 5WPR at Supersmile@5wpr.com or visit www.supersmile.com
*based on a 3rd party clinical testing
Supersmile® Intelligent Smile Care is a clinically proven collection of premium whitening, breath-freshening and cavity-fighting formulations. All products are designed to deliver the most comprehensive, safe, and effective oral care at home while prolonging the health and beauty of teeth and gums between dental visits. Formulated with the proprietary whitening ingredient Calprox ®, Supersmile® is the invention of Dr. Irwin Smigel, the world-renowned "Father of Aesthetic Dentistry". Supersmile® is sold in upscale specialty stores, spas and resorts, and in select international markets.
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