Sur La Table Adds New Verismo™ System By Starbucks To Extensive Coffee Offering

SEATTLE, Sept. 20, 2012 /PRNewswire/ -- Sur La Table, the hardware store for cooks, announces today that they will be a retail supplier of the Verismo^™ System by Starbucks.  The Verismo System will be available in piano black in the retailer's 100 stores nationwide and in two additional colors, Champagne and Burgundy, online at www.surlatable.com.  The brewer rounds out Sur La Table's already robust offering of at-home coffee brewing systems.  In addition, Sur La Table will be the exclusive retailer of Starbucks^® Pike Place^® Roast*, the Medium Roast blend brewed daily in Starbucks cafes.  The blend is a celebration of the retailers' joint heritage – both got their start in Seattle's Pike Place Market. Both the brewing system and the exclusive blend will be available online today and in stores by September 24, 2012. 

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"We couldn't be happier about adding the Verismo System to our coffee offering," says Jack Schwefel, Chief Executive Officer of Sur La Table.  "Starbucks is our neighbor here in Seattle, and we both have customers that appreciate great tasting, high quality coffee.  Sur La Table is dedicated to providing a comprehensive offering of tools for at-home cooks, and a quality brewing system at an amazing price is a great addition to our assortment."

The Verismo^™ System is an at-home premium single cup machine that will allow coffee connoisseurs to enjoy Starbucks quality and taste in the comfort of their own kitchens.  It crafts Starbucks-quality espresso, espresso beverages - including lattes - and brewed coffee consistently and conveniently, one cup at a time.   The Verismo System features Starbucks-sourced 100% Arabica coffee and real milk pods. The machine is available for $199.95.  Retail for the pods are as follows:  $12.95 for 8 latte drinks, $11.95 for 12 coffee drinks, and $9.95 for 12 milks.

About Sur La Table 
Since its beginnings in Seattle's Pike Place Market in 1972, Sur La Table has believed that the kitchen is the center of the home.  Today, those with a passion for cooking and a love for food can discover a leading selection of global brands in 100 Sur La Table stores, online at www.surlatable.com, through the Sur La Table Catalog and via the Sur La Table Gift Registry.  With cooking classes in 40 locations, Sur La Table operates the largest avocational cooking school nationwide. From essential basics to hard-to-find specialty tools and cookware, Sur La Table is sure to have something for every cook.

*Pike Place is a registered trademark of The Pike Place Market PDA, used under license.

CONTACTS: Stephanie Bleiberg
M Booth
(212) 539-3241
[email protected]

Doralece Dullaghan
Sur La Table
(757) 340-2017
[email protected]

SOURCE Sur La Table