Sure-Footed: Stride Rite® Debuts First-Ever RiteFit™ App, A New Mobile Tool For An Accurate Foot Measurement Of Children's Feet
Proprietary New Application Enables Shoe Sizing and Virtual Try On of Stride Rite Shoes.
LEXINGTON, Mass., Nov. 10, 2014 /PRNewswire/ -- Stride Rite®, the best place to shop for kids' shoes, today announced the launch of its new RiteFit™ app, created to measure children's feet with accuracy and ease, directly from an iPad. The RiteFit™ app is available for free on the iTunes App Store.
Until now, parents have struggled with getting a precise foot measurement outside of using a professional device in-store, making shopping online or without the child difficult. To solve this unique challenge and enable parents to shop confidently and conveniently, Stride Rite has collaborated with digital innovation partner MJD to develop this best-in-class solution to measure children's feet, anytime and anywhere.
"Stride Rite fans have told us that getting the same great fit at home as they do in our stores is a must. As the leader in children's footwear, we know that an accurate fit means both size and width. The RiteFit app gives consumers all of this for free in the comfort of their home," said Kristin Smith, Director, eCommerce.
Using the RiteFit app, simply take a photo of a child's foot while standing on a reference object, such as an 8.5"x11" piece of paper. The app then accurately measures the foot's length and width, allowing parents to determine the correct shoe size. Other unique app features include the ability to track growth via charts, visualize a selection of styles through a "Virtual Try On," and even share milestone and other information through social media. To engage kids, the app also offers "foot doodles," fun art and characters that can be shared socially.
The new RiteFit app will be available for download beginning immediately. For more information on Stride Rite or to view the brand's complete collection, please visit www.striderite.com.
About Stride Rite Children's Group
The Stride Rite Children's Group, part of the Lifestyle Group of Wolverine World Wide, Inc. markets leading brands of premium children's footwear in the United States, including Stride Rite, Saucony® Kids, Keds® Kids and Sperry Top-Sider® Kids, among others. For over 90 years, the company has designed and engineered footwear specifically to meet the needs of growing children. Through their sole commitment to "Kid-RITE" innovation, quality, health and style, Stride Rite Children's Group's mission is to be the first choice for premium authentic footwear brands that kids love and moms trust. Visit www.striderite.com to learn more.
About MJD
MJD crafts award winning digital experiences across web, mobile and experiential platforms that engage, inform and drive results. Their unique combination of digital strategy, user experience, creative chops, and technology innovation has enabled them to work with some of the world's best known brands and cutting edge start-ups. Clients include Stride Rite, Oakley, Disney, Red Bull, P&G, Legendary Pictures, Vail Resorts, Etnies, SDG&E, and Riot Games. Visit www.mjdinteractive.com to learn more.
Contact:
Allison Katz
NOBL Communications
[email protected]
401-349-4370
Photo - http://photos.prnewswire.com/prnh/20141110/157513
SOURCE Stride Rite
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