Surna's Innovative Reflector Moves Closer to Commercialization

May 28, 2015, 08:30 ET from Surna, Inc.

BOULDER, Colo., May 28, 2015 /PRNewswire/ -- Surna, Inc. (OTCQB: SRNA), a technology company that engineers, manufactures, and distributes state-of-the art equipment and systems for controlled environment agriculture ("CEA") currently specializing in commercial indoor cannabis cultivation, announced its groundbreaking Surna Reflector is moving closer to commercialization with the integration of recent data and analytics from third party testing of the product's first commercially available design.

As shown by research on energy consumption and carbon emissions, cannabis cultivation is an energy-intensive endeavor due to the use of high intensity lighting, resulting in the need to install industrial heat removal capabilities. Economic pressures drive rapid adoption of technologies like Surna's Reflector - a product that addresses these issues.

Surna's top flight engineering team developed a novel design that delivers more direct light to the canopy while providing unique thermodynamic characteristics that improve heat transfer from the cultivation area. The Surna Reflector has a distinctive morphology that directs light more efficiently to the plant canopy making approximately 92% of the light output available to the plants below. In comparison, most competing reflectors provide 50-80% light available to the canopy. Moreover, Surna's Reflector is inlaid with patent-pending internal components that direct light evenly across the top of the canopy, thereby reducing hot spots typically seen in other reflectors.

The Surna Reflector's photometrics were evaluated by an independent lab, which confirmed patent pending technology contained in the Reflector increases the amount of light produced by the bulb by 9% with no additional power consumption required.  This may allow growers to either run at less power for the same delivery of light to the canopy, or to potentially produce more biomass with no increase in power consumption.

In addition to improved lighting efficiency, the Reflector, which is available in three different models - vented, forced-air and liquid-cooled, has novel heat transfer capabilities.  The liquid-cooled model integrates with Surna's proprietary liquid-cooled platform.  By directly applying liquid cooling to the concentrated heat being produced by the Surna Reflector, dramatic improvements in energy efficiency and thermal removal can be realized.

Surna has also carried out numerous economic models with different Surna Reflector install configurations. These scenarios have shown the cost of install of Surna Reflectors can be recovered within the first year of adoption due to savings generated by its improved lighting and thermodynamic characteristics.

"Surna's reputation for leading innovation in the CEA and cannabis sectors continues to grow and be enhanced by the development of cutting-edge products like the Surna Reflector," said Stephen Keen, Surna's Vice President of R&D.

Over the last two months, the Company delivered over 30 Reflectors to 20 different beta testing sites. Up to this point, the feedback provided by the beta sites has been very positive.  "The Surna Reflector is the only reflector I've ever seen that actually cools your room. There is literally cold air coming out of the top vent of the reflector acting like a small air conditioner for your room," commented Nate Lipton, Owner of GrowersHouse.com. "This is one of the most technologically sophisticated reflectors I've ever seen. It's definitely going to be a game changer."

The Company also received positive feedback last week during the Marijuana Business Conference and Expo in Chicago, where, for the first time at a major conference, Surna exhibited a beta Reflector. 

About Surna, Inc.:

Surna, Inc. (www.surna.com) develops innovative technologies and products that monitor, control or address the energy and resource intensive nature of indoor cannabis cultivation. Currently, the Company's revenue stream is based on its main product offerings – supplying industrial technology and products to commercial indoor cannabis grow facilities.

Headquartered in Boulder, CO, Surna's diverse engineering team is tasked with creating novel energy and resource efficient solutions, including the Company's signature water-cooled climate control platform. The Company's engineers continuously seek to create technology that solve the highly specific demands of the cannabis industry for temperature, humidity, light and process control.

Surna's goal is to provide intelligent solutions to improve the quality, the control and the overall yield and efficiency of indoor cannabis cultivation. The Company's operations exclude the production or sale of marijuana.

Safe Harbor Statement

This news release contains statements that involve expectations, plans or intentions (such as those relating to future business or financial results, new features or services, or management strategies) and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. These statements are forward-looking and are subject to risks and uncertainties, so actual results may vary materially. You can identify these forward-looking statements by words such as "may," "should," "expect," "anticipate," "believe," "estimate," "intend," "plan" and other similar expressions. Our actual results, such as the Company's ability to finance, complete and consolidate acquisition of IP, assets and operating companies, could differ materially from those anticipated in these forward-looking statements as a result of certain factors not within the control of the company such as a result of various factors, including future economic, competitive, regulatory, and market conditions. The company cautions readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. The company disclaims any obligation subsequently to revise any forward-looking statements to reflect events or circumstances after the date of such statements or to reflect the occurrence of anticipated or unanticipated events.

Statement About Cannabis Markets

The use, possession, cultivation, and distribution of cannabis is prohibited by federal law.  This includes medical and recreational marijuana.  Although certain states have legalized medical and recreational cannabis, companies and individuals involved in the sector are still at risk of being prosecuted by federal authorities. Further, the landscape in the cannabis industry changes rapidly.  What was the law last week is not the law today and what is the law today may not be the law next week.  This means that at any time the city, county, or state where cannabis is permitted can change the current laws and/or the federal government can supersede those laws and take prosecutorial action. Given the uncertain legal nature of the cannabis industry, it is imperative that investors understand that the cannabis industry is a high risk investment. A change in the current laws or enforcement policy can negatively affect the status and operation of our business, require additional fees, stricter operational guidelines and unanticipated shut downs.

At the Company
David Traylor
Chief Business Officer
+1-303-993-5271
david.traylor@surna.com

Investor Relations
David Kugelman
Atlanta Capital Partners, LLC
+1-404-856-9157
+1-866-692-6847 Toll Free - U.S. And Canada

SOURCE Surna, Inc.



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