Survey Finds Nearly Two-Thirds Of Americans Create Favorite Outdoor Memories Right In Their Own Yards
Homebodies Become "Yardbodies" in Warmer Months with Americans Spending an Average of 12 Hours per Week in Their Yards during the Summer
MEMPHIS, Tenn., May 3, 2017 /PRNewswire/ -- Spring is in full swing and Americans are headed outside to make lasting memories, but they are not going far for family fun. From backyard barbecues to family flag football games, many Americans prefer to enjoy the great outdoors at home. A new survey conducted online by Harris Poll on behalf of TruGreen finds that nearly two-thirds of Americans (65% or 162 million*) report that some of their favorite outdoor memories have occurred right in their own yards.
While the survey found that some Americans may be "yardbodies" instead of homebodies in warmer weather, spending an average of 12 hours per week in their yards during the summer, much of that time may be spent working to maintain their lawns. Americans say that they or someone in their household spend an average of seven hours each week caring for their yards.
Other key findings of TruGreen's Spring Survey include:
- Signs of Spring: 87 million* Americans (35%) consider flowers blooming to be the first sign of spring, while 42 million* (17%) feel getting their yard ready signals the beginning of the season.
- Seeing Green: 69% of Americans say having a green, healthy lawn is important to them and 32% admitted to sometimes being embarrassed by the state of their lawn.
"We love that people are living life outside and creating memories right in their own yards," said TruGreen President and CEO David Alexander. "As America's number one professional lawn care provider, we have the expertise and experience to take the work out of time spent outside so that homeowners can have even more time to enjoy those special outdoor moments with families, friends and neighbors."
Visit trugreen.com for tips on how to maximize your time outdoors.
**Media assets available:
- Agronomy experts to discuss proper lawn care and tips you can use this Spring
- Images and video to visually tell the story
- Full survey data
Survey Methodology
The survey was conducted online within the United States by Harris Poll on behalf of TruGreen from March 17-21, 2017, among 2,173 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact [email protected].
About TruGreen
Memphis, Tenn.-based TruGreen is the nation's largest lawn care company, serving more than 2.3 million residential and commercial customers across the United States with lawn, tree and shrub care. TruGreen believes more life should be lived outside and is committed to providing a beautiful lawn to serve as the foundation for outside experiences and lifelong memories. As the leader in the professional lawn care industry, TruGreen helps define responsible lawn care practices, conducts industry-leading education and training for our people, pioneers new application technologies and educates our customers on proper mowing and wise-use watering techniques. Today, there are approximately 260 TruGreen lawn care branches in the United States and Canada, plus about 35 franchise locations. Go to http://www.TruGreen.com or http://www.facebook.com/TruGreen for more information about TruGreen.
*Based on U.S. population of 249,485,228 from U.S. Census Bureau (2016). National, State, and Puerto Rico Commonwealth Characteristics Datasets: Population estimates by age (18+): July 1, 2016. Retrieved from https://www.census.gov/data/datasets/2016/demo/popest/nation-detail.html.
SOURCE TruGreen
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