Survey Reveals 75 Percent Of Americans Concerned About Online Deliveries, More Than Half Of Those Who Don't Already Have A Secure Delivery Location Would Increase Online Spending If Packages Were Secure

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This announcement arrives in tandem with the results of a new survey looking at consumer attitudes towards online shopping and delivery. The survey, commissioned by ShopRunner and conducted online in October 2012 by Harris Interactive, found that 75 percent of Americans have concerns about online deliveries to their homes. The survey, which polled 2,094 United States adults aged 18 and over, measured behavior towards online shopping and delivery.

The past few years have seen continued growth in online shopping, including the growth of mobile commerce. One area that has not advanced is what happens to online orders when they arrive at their destination. Among the chief concerns for home delivery? Theft was the largest, cited by 52 percent of Americans. Forty-five percent feared missing their delivery if they weren't home to receive it, while 43 percent expressed concern that packages may be damaged by weather (rain, snow, heat).

These concerns may have economic consequences for retailers. According to the survey, 79 percent of U.S. adults currently cap online purchases for home delivery at $200. The survey also found that of the 84 percent of online shoppers who don't already have a secure place to receive packages, 52 percent would increase the amount they spend online per year if guaranteed a secure and weather-controlled place for delivery, and 37 percent responded that their spending would increase by at least $100. 

With PickupPoints, ShopRunner provides a convenient, secure way for consumers to receive packages while enabling retailers to drive additional online and in-store sales. The program is initially launching in Philadelphia, Pa., where residents will be able to pick up purchases from approximately 100 convenient locations at Toys"R"Us, 7-Eleven^® stores and Olly Shoes. 

 "7-Eleven stores are typically open 24 hours every day, providing around-the-clock convenience for customers to take advantage of ShopRunner's PickupPoints deliveries," said Raja Doddala, 7-Eleven's director of new business ventures. "We can provide a safe and convenient way for shoppers to receive their online orders and pick up food, beverage or necessities while they are in our stores."

"These results demonstrate the huge opportunity for retailers by solving consumers online package delivery challenges," said Scott Thompson, CEO of ShopRunner. "The advantage of the ShopRunner network is the potential of over 30,000 retail store locations nationwide in our retailer network providing convenience for our members and offering retailers the potential for further in-store sales. With PickupPoints, ShopRunner ignites multi-retailer cooperation enabling customers to purchase at one retailer's website and pick up packages at another retailer's store."

For a video demonstration of how PickupPoints works, click here.

For complete survey results and methodology, including weighting variables, please contact [email protected].

Survey Methodology
This survey was conducted online within the United States by Harris Interactive on behalf of ShopRunner from Oct. 11-15, 2012, among 2,094 adults ages 18 and older. This online survey is not based on a probability sample and, therefore, no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact [email protected].

About Harris Interactive

Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us - and our clients—stay ahead of what's next. For more information, please visit www.harrisinteractive.com.

About ShopRunner

ShopRunner brings together a network of retailers to deliver powerful shopping services for its members. The first and only company to unite America's most sought-after retailers in such a mutually beneficial ecosystem, the ShopRunner network enables retailers to offer more deeply integrated shopping services than they could on their own.  As a result, ShopRunner members shop easily and often across ShopRunner's network of retail websites and stores, saving time and money with unlimited free two-day shipping, free and easy returns, as well as quick and simple checkout through PayRunner. Soon, members will also have the option of receiving their package at thousands of nearby ShopRunner PickupPoint™ locations. By making shopping easier, ShopRunner's 70 retailers including Toys"R"Us, American Eagle Outfitters, PetSmart, GNC and Sports Authority are better positioned to compete in today's marketplace. 

SOURCE ShopRunner