Survey Reveals U.S. Adults Are Bombarded With Irrelevant Information On Their Smartphones
78% Say Majority Of Push Notifications Aren't Relevant To Them, Contributing To Content Overload
PALO ALTO, Calif., Aug. 18, 2015 /PRNewswire/ -- Delvv, a developer of mobile intelligence apps, today released new insights from a survey it conducted measuring the volume of information Americans are consuming on their smartphones and its relevance to them. The Delvv Mobile Overload Survey found that 84% of respondents consider their smartphone to be an integral part of their life. Despite an overwhelming consensus that push notifications are often irrelevant, 35% of all respondents are "super-checkers," users who look at their phones more than 50 times per day.
As of 2015, millennials (18-29 year olds) represent the largest generation of mobile phone users with over 85% owning a smartphone. Nearly half of millennial survey respondents are also "super-checkers," compelled to jump on any possible new piece of information. However because push notifications are often poorly targeted or irrelevant, 49% of respondents manually customize push notification settings for their apps. With 81% of millennials preferring tasks that last five minutes or less, it's crucial that the right information reaches them on the first try.
Key findings on millennial users from the Delvv Mobile Overload Survey include:
- Over half of millennials (51%) cannot go more than three hours without checking their smartphone
- More than one-third (37%) will immediately go home and get their smartphone if forgotten
- 90% fight information overload by manually organizing information on their smartphones, or using some tool to help them with this task
- 55% find notifications from messaging apps to be most the most useful
"Mobile devices have democratized access to information, giving us powerful tools for succeeding in a rapidly shifting global landscape. But plentiful information can easily lead to information overload, and smartphone users are spending too much time sifting through content to find exactly what they need," said Raefer Gabriel, co-founder of Delvv. "The Delvv Mobile Overload survey shows us that millennials, the heaviest mobile device users, are bogged down by excessive, poorly targeted information on their smartphones. At Delvv, we're developing mobile apps that reduce the burden of information overload through more intelligent filtering and personalization."
Large volumes of poorly targeted information have left millennials desensitized to what truly matters and diminished their desire to learn more. A 2014 study conducted by the University of California, Davis Center for Neuroscience supports this idea, noting that users retain more information when there is a good match between their interests and the material in question. By developing a suite of apps that help address information overload and customize the mobile experience, Delvv seeks to ensure users always see the right information so they can stay one step ahead on the topics most important to them.
Full results for the Delvv Mobile Overload survey are available upon request. Delvv is the developer of Glean, the mobile app that learns about your interests and scours the web to find you the news, apps and events you care about most. To download Glean, visit the App Store or Google Play.
About Delvv
Delvv is building the next generation of mobile apps to tackle the problem of information overload. Palo Alto-based Delvv was founded in 2013 by co-founder and former Chief Scientist of Reputation.com, Raefer Gabriel, and consumer products executive Felice Miller Gabriel. For more information, visit www.delvv.com and follow Delvv on Twitter at https://twitter.com/delvvapp.
Media Contact
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Rachel Fukaya
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SOURCE Delvv
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