Survey Suggests Sales of Computer Tablets Could Double In 2011

Huge market opportunity still available as consumers weigh new tablet entrants

Mar 01, 2011, 11:37 ET from Zoomerang

SAN FRANCISCO, March 1, 2011 /PRNewswire/ -- A recent survey of 1,500 consumers, representative of the population, indicates sales of tablets could more than double in 2011. Of those who completed the survey, 10 percent currently own a tablet and 17 percent plan to buy a tablet this year.

The survey, conducted by Zoomerang, using its easy and cost-effective online survey tool, provides insight into the factors impacting consumer purchasing decisions for tablets.

The top three factors valued most by consumers include price, connectivity capabilities (i.e. 3G, 4G, WiFi) and the tablet's operating system with 56 percent, 46 percent and 44 percent respectively.

Demonstrating its popularity among consumers and market presence, 80 percent of those who purchased a tablet in 2010 chose the iPad by Apple.

"If consumers buy additional tablet computers as predicted by this Zoomerang study, tablet market penetration will surpass 25 percent in the next year," said Alex Terry, General Manager of Zoomerang. "But while Apple was the clear tablet winner of 2010, this next, larger wave of purchasers is still considering brands and operating systems."

While nearly half of those planning to purchase a tablet this year are still evaluating their options, those who have made up their minds are favoring the iPad five times more often than  tablets powered by Google's Android operating system; 35 percent said they will buy an iPad and 7 percent indicated preference for an Android-based tablet.

Since the introduction of the iPad last year, acceptance is continuing to grow and adoption is beginning to impact the use of personal computers. Among the 10 percent of those who currently own a tablet, 79 percent indicated that use of their personal computer has increased or stayed the same, while the remaining 21 percent said it has decreased.

"The nimble and mobile nature of tablets provides consumers with a new sense of ease in accessing information and completing simple tasks," Terry said. "According to the survey, tablet owners use these devices primarily for Internet browsing, e-mail and games, meaning the simplicity of tablet computers is driving these common uses for personal computers further into our everyday lives."

For more information on the survey and its results, visit to view the report in its entirety.

About Zoomerang

Zoomerang is a fast, easy-to-use and powerful tool to make and send your own online surveys and polls.  Millions of people and thousands of businesses, non-profits and educational institutions trust Zoomerang online surveys and polls to gather feedback allowing them to make better decisions with minimal cost and effort. Zoomerang provides customizable survey templates for the most common questions including customer satisfaction, meeting feedback, product feedback, event planning, online voting and hundreds more. Zoomerang customers can take advantage of Zoomerang Sample, a panel of more than 2.5 million consumers ready to take surveys.  Zoomerang is a product of MarketTools Inc.  For more information, visit

About MarketTools, Inc.

MarketTools is the leading provider of software and services for market research and enterprise feedback management (EFM). The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. As the first company to make online surveys widely available on the Web, MarketTools continues its market leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. MarketTools' premier portfolio of technology-based insight brands includes CustomerSat™, TrueSample®, Zoomerang®, ZoomPanel® and ZoomPanel Tech™.

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SOURCE Zoomerang