Survey Uncovers The Sugary Truth Behind Consumers' Knowledge Of The Sweet Stuff

When asked what the most important product attribute on the nutrition label is, approximately 50 percent reported that they pay the most attention to sugar content in foods, while only 20 percent prioritized calories first, followed by protein, carbohydrates and finally, fat. This presents a significant shift in consumer behavior as just 10 years ago we lived in the 100-calorie pack culture and before that, the low-fat fad. This mind shift is a clear representation of how today's consumers are aware of the long-term effects of sugar. Reinforcing this, 81 percent of those surveyed said they are actively trying to cut sugar out of their diets to improve overall health. 

While this research indicates consumers are paying attention to sugar, it also unveiled that there is little understanding of where sugars – and particularly hidden added sugars – are coming from.  Without this knowledge, are we really reducing our sugar intake the way we think we are?

• Over 80 percent of people surveyed are actively reducing their sugar consumption
• 68 percent of the respondents do not actually know the American Heart Association's recommended maximum daily sugar intake
• 75 percent of consumers do not know what is included in the "sugars" line item on the nutrition facts panel
• Roughly 75 percent of respondents were unable to identify "added" sugars

"siggi's was founded on the simple idea that every yogurt I tasted just had too much sugar in it, and I knew there was a better alternative," said Siggi Hilmarsson, founder of siggi's. "We are on a mission to bring people delicious yogurt with less sugar, and we're committed to providing our consumers with continued education on sugar to help them make better choices."

"The team at Well+Good is so passionate about finding ways to lower daily sugar intake, so working with siggi's on this effort was a natural fit," said Alexia Brue, co-founder of Well+Good. "The survey yielded some fascinating insights on how our readers view sugar and we hope to improve consumers' knowledge of how to reduce sugar consumption through thoughtful, actionable content."

For more information on siggi's, please visit www.siggisdairy.com. To get a closer look at the sugary truth, check out www.wellandgood.com all summer long.

About Well + Good
Well+Good is the premier lifestyle and news publication devoted to the wellness scene—and its chic lifestyle components. Created by two journalists—and joined by many more—Well+Good is known for its impeccable reporting and trend-spotting on the healthy living beat. In five years, Well+Good has become the leading source of intel on boutique fitness and the juice industry, plus cutting-edge nutrition, natural beauty, and more. Well+Good is your healthiest relationship.

About siggi's
siggi's dairy began in 2004 when Siggi Hilmarsson felt homesick for a staple of his childhood diet, skyr, a thick, creamy, high-protein yogurt from his native Iceland. The yogurts he found on shelves in the US were much too sweet and artificial tasting for his liking. His mother sent him a recipe and with that, he began making skyr in his small New York City kitchen. Today, siggi's dairy makes rather delicious yogurt products with simple ingredients and not a lot of sugar. True to Icelandic tradition, siggi's products do not contain any artificial preservatives, thickeners, sweeteners, flavors or colors, and are made with milk from family farms that do not use growth hormones such as rBGH. For more information about siggi's Icelandic-style strained yogurts and to find store locations, visit www.siggisdairy.com.

SOURCE siggi’s

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