Sustainable Alternatives to Polyvinylidene Chloride-coated Films Create New Growth Opportunities and Transform the Food Packaging Markets in Western Europe and North America
Offering comparable options such as ethyl vinyl alcohol co-extruded films will be a game changer, finds Frost & Sullivan's Visionary Science Team
LONDON, Dec. 1, 2016 /PRNewswire/ -- Deferring to the popular consumer sentiment, numerous countries across Western Europe have banned or restricted the use of polyvinylidene chloride (PVdC)-coated films in food packaging. The move opens up the market for sustainable and specialty packaging solutions that are cost effective, offer transparency, and have excellent barrier properties even at high temperature and humidity. On the other hand, usage of PVdC-coated films is not banned or restricted in the North American market, with the sustainability concept being in the nascent stages. However, options are being considered.
"Ethyl vinyl alcohol (EVOH) co-extruded films, which are the only comparably priced substitutes for PVdC-coated films, have already grabbed 46.7 percent of the total specialty films market in Western Europe," said Frost & Sullivan Visionary Science Programme Manager Raghu Tantry. "In North America, use of AlOx- and SiOx-coated films is increasing, as they are considered to be safer and more sustainable than PVdC-coated films and metallized films."
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Changing lifestyles have increased demand for ready-to-eat packaged meals with a shelf life of two weeks to 24 weeks. Market participants are therefore focusing on single-unit packages that can support repeated freezing and heating, and reseal pouches that lock the freshness after resealing.
"With product durability emerging as a major purchase factor, specialty flexible film manufacturers are looking to develop better performing products," noted Tantry. "Durability, transparency, heat stability, and single and multi-layers will be important product features in the food and pharmaceutical packaging market."
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Analysis of the Western Europe Specialty Flexible Films in Food and Pharmaceutical Packaging Market
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Analysis of the North American Specialty Films Market in Food and Pharmaceutical Flexible Packaging
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