SUSU Co. Launches: A New Brand Bridging Italian Craftsmanship and Southern Soul

Founded by Susie Mobley, SUSU Co. offers a curated collection of handmade jewelry and ceramics from renowned Florentine artisans

ATHENS, Ga., July 15, 2025 /PRNewswire/ -- SUSU Co., a new lifestyle, jewelry, and home goods brand born from a deep appreciation for Italian craftsmanship, personal transformation, and beauty in everyday living, officially launches today. Founded by Susie Mobley, SUSU Co. debuts with a thoughtfully curated collection of jewelry and ceramics sourced directly from Tuscany's most celebrated artisans, bringing a touch of Italian artistry to the American South.

What began as a dream during years of travel — and a transformative moment along the Arno River — has evolved into a vibrant brand rooted in storytelling, exceptional craftsmanship, and intentional living. Each piece tells a story of tradition, innovation, and the beauty of handmade treasures that stand apart from mass-produced alternatives.

"After raising my kids and retiring from a nonprofit career, I gave myself permission to pursue the life I'd always imagined," said Mobley. "I moved to Florence for four months and immersed myself in the world of Italian craft. SUSU Co. is the result — a love letter to the artists, the city, and the courage it takes to begin again."

Celebrating Master Artisans
SUSU Co.'s inaugural collection features work from seven distinguished Florentine artisans, each bringing generations of expertise and distinctive artistic vision:

• Marina Calamai — Creating whimsical jewelry that blends traditional materials with narrative symbolism, Calamai's pieces feature playful motifs and unexpected combinations that tell stories through wearable art.
  
  
• Paola Staccioli — Known for sculptural ceramics with signature luster glazes that capture the magic of nature, Staccioli's pieces transform everyday objects into extraordinary treasures with their shimmering, otherworldly finishes.
  
  
• Paolo Miniati — Specializing in lost-wax bronze jewelry that celebrates ancient methods, Miniati's organic, earthy forms connect wearers to traditions dating back to the Etruscans while feeling thoroughly contemporary.
  
  
• ORO Zucchino — This innovative duo reimagines jewelry by combining upcycled ceramics with handcrafted metal elements, creating sustainable pieces that honor the past while looking toward the future.
  
  
• ND Dolfi — From their historic Montelupo-based atelier, the Dolfi family produces bold, textural ceramics using centuries-old maiolica techniques, bringing vibrant color and pattern to functional tableware and decorative objects.
  
  
• Giuliano Ricchi — A master of refined, antique-inspired metalwork and enamel, Ricchi brings historical depth to every creation through meticulous attention to detail and reverence for Renaissance-era techniques.
  
  
• Elena Braccini — Rooted in Florentine goldsmith tradition, Braccini's jewelry transforms sacred symbols into contemporary heirlooms. Her refined, devotional pieces—featuring Madonnas, saints, and custom talismans—blend clean, modern design with a reverence for history, creating beautiful objects of everyday faith and personal meaning.

Each piece is personally selected by Mobley and offered in limited quantities, available through trunk shows and SUSU Co.'s website launching today. The collection embodies the ethos of slow beauty — honoring time, touch, and tradition in a world of mass production.

The brand's name is a nod to Mobley's childhood nickname and the Italian phrase "su su" — a gentle encouragement meaning "up, up." It's a reflection of the brand's spirit: rooted in personal growth, beauty, and the art of starting over.

Experience SUSU Co.
The inaugural SUSU Co. collection is now available at www.su-su.co.

Follow along on Instagram (ciao.susu.co)  for artisan stories, styling inspiration, travel tips, and behind-the-scenes moments from Italy to the South.

About SUSU Co.
SUSU Co. is a lifestyle brand founded by Susie Mobley, celebrating the intersection of handcrafted Italian artistry and Southern storytelling. With a curated selection of handmade jewelry and ceramics, SUSU Co. is a tribute to the makers, moments, and meaningful beauty that shape a life well-lived.

Media Contact
Mercer Brockenbrough
[email protected]
706.540.6258

SOURCE SUSU Co.