Swanson Vitamins Named United States Hockey League's Official Supplements Provider

Partnership supports the next generation of hockey talent through locker room supplement stations, athlete wellness education and leaguewide activations.

FARGO, N.D., Oct. 8, 2026 /PRNewswire/ -- Swanson Vitamins announced a partnership with the United States Hockey League (USHL) as its Official Supplements Provider. Through the partnership, Swanson will support the health and wellness of the next generation of elite hockey players with high-quality, science-backed vitamins and supplements, along with wellness education and resources from Swanson's expert team for athletes, coaches and teams across the league.

Swanson will bring its products directly into players' daily routines, including Swanson Creatine Monohydrate Powder, Certified rBGH-Free Grass-Fed Whey Protein Powder and Collagen Peptides. Each participating USHL team will receive Swanson products through dedicated Swanson supplements stations inside locker rooms or training facilities. Swanson will also offer health, wellness and supplement-education presentations to USHL athletes in coordination with the league and its teams, helping young players build informed, healthy habits that support them on and off the ice.

The USHL partnership builds on Swanson's 57 years of uncompromising integrity in making high-quality, science-backed vitamins and supplements accessible to everyone and reflects the company's continued investment in the athletes, coaches and active communities pursuing their own journey to real wellness.

"Since 1969, we have been committed to uncompromising integrity in service of everyone's journey to real wellness, and for these athletes, that journey is just getting started," said Erin Del Ponte, EVP Brand Marketing at Swanson Vitamins. "USHL players are building the foundation for their careers, and we are proud to partner with them and the coaches and staff who guide them, providing access to high-quality, science-backed vitamins and supplements they can trust and the education to make informed decisions about their health. We are honored to support the USHL's mission, and as a Fargo-based company, we're proud to partner with a league that's right in our own backyard."

The partnership comes as the USHL celebrates its 25th anniversary season as USA Hockey's only Tier I junior league. Approximately 45% of NCAA Division I men's hockey rosters and 25% of NHL rosters have USHL experience, making the league one of the most important development pathways in the sport.

"Our player-first approach means giving our athletes the resources they need to develop, recover and perform at their best, every day," said USHL President and Commissioner Glenn Hefferan. "Swanson Vitamins shares our commitment to quality and integrity. Its decades of expertise in vitamins and supplements, paired with its focus on education, will help our players build healthy habits that serve them throughout their careers. As we celebrate our 25th anniversary season, we are proud to welcome Swanson as the Official Supplements Provider to the USHL."

About Swanson Vitamins
Since 1969, Swanson Vitamins has offered high-quality, science-backed vitamins and supplements rooted in one simple belief: proof over promise. Nearly six decades before "wellness" became an industry, Swanson was pioneering trustworthy supplement offerings and upholding uncompromising quality standards through intentional sourcing, rigorous in-house and third-party testing and Good Manufacturing Practices (GMP).

Today, Swanson is a Certified GMP Facility recognized by NSF, backed by an in-house team of nutritionists, dietitians, scientists, chemists and pharmacists with a combined 250-plus years of experience. With more than 1,300 products across 36 categories, Swanson doesn't chase trends. It sets standards for integrity, quality and clarity in the supplement industry.

Swanson products are available at SwansonVitamins.com, Amazon and iHerb.com. Learn more at SwansonVitamins.com or follow @swansonvitamins on Instagram.

About the USHL
The United States Hockey League (USHL) and its 16 teams are committed to being the world's leading junior hockey league. This season, 45% of NCAA Division I men's hockey players and 25% of NHL players have USHL experience. The USHL has developed more than 315 direct NHL Draft picks since 2020, and nine of the last 10 Hobey Baker Award winners, including Macklin Celebrini (Chicago Steel).

Elevated through the recently announced Declaration of Excellence with the NHL and USA Hockey, the league's player-first approach, including a 2:1 practice-to-game ratio and a schedule with 90% of games played on weekends, provides its players with the optimal environment for athletic and personal growth, creating pathways for the next generation of stars like Auston Matthews (NTDP), Kyle Connor (Youngstown Phantoms), Jeremy Swayman (Sioux Falls Stampede), and Johnny Gaudreau (Dubuque Fighting Saints).

SOURCE Swanson Vitamins