Sweatpals and HYROX Join Forces to Connect Athletes to HYROX Training Clubs, from Race Day to Every Day

Landmark partnership pairs a national title sponsorship across North America with a new integration into the HYROX365 ecosystem giving HYROX's global community one home to train, book, and belong, on race day and beyond

AUSTIN, Texas, Oct. 13, 2026 /PRNewswire/ -- Sweatpals, the community platform that brings the world together through movement, and HYROX announced a landmark partnership to help athletes engage with HYROX beyond race day, in their own cities and wherever they travel. The partnership gives HYROX affiliate gyms a way to reach those athletes, build local communities and generate revenue through training events, simulations and open gym sessions.

The partnership brings together two complementary elements designed to create a seamless athlete experience. Sweatpals is an Official Partner of North America & Official Title Partner of HYROX Miami, while now also becoming the Official Event Platform of HYROX365.

Through an integration with the HYROX Performance HUB, Sweatpals will enable HYROX affiliate gyms to create, promote and manage local training events, simulations and open gym sessions, with bookings and payments handled through the platform. Athletes will be able to discover and book these opportunities through the HYROX Training Finder, giving gyms a way to attract new participants, generate revenue and bring training and competition onto the gym floor year-round. Individually, the title sponsorship and platform integration strengthen the relationship between HYROX, Sweatpals and the athlete community. Together, they create a connected fitness ecosystem that extends the energy of race day into everyday training.

Bringing Athletes From the Race Floor Into Everyday Life
With races spanning more than 30 countries, 6 continents and a network of 20,000 affiliate gyms training athletes year-round, HYROX has built one of the fastest-growing fitness communities in the world. Sweatpals exists to capture what happens between those moments; the training sessions, group chats, and friends made at a class who become lifelong training Partners.

Integrating to HYROX365: Training, Events, and Community in One Place
Sweatpals is becoming the Official Event Platform of HYROX365, deploying a white-label solution that fully integrates into the HYROX365 ecosystem. This integration extends the functionality of the HYROX Training Finder, transforming it into a comprehensive hub. Since HYROX Training Clubs are the primary 'home' for athletes between races, Sweatpals simplifies the experience, making it effortless for them to discover, book, and attend HYROX-sanctioned training and community events. With this unified workflow, events will be posted and managed via Sweatpals, while being seamlessly integrated and displayed within the HYROX Training Finder, ensuring maximum visibility and accessibility for the global network. Affiliate gyms will be able to host and monetize HYROX training sims, HYROX training events, and open gym sessions, with bookings, day passes, payments, and member acquisition handled end-to-end. For athletes, that means a new, seamless way to find and book HYROX training at any affiliate gym near them, anywhere in the network - not just around race day. For gyms, it means new ways to grow and engage with their HYROX communities.

Title Sponsorship: Meeting the North American HYROX Community Wherever They Are
Sweatpals has been named as a HYROX official title sponsor across North America — a natural pairing, since both brands are built on the same belief: that movement is better together. Sweatpals experiences are already taking place all over the U.S., introducing people to everything from strength training classes to morning raves to cold plunge meetups. Through the partnership, the North American HYROX community gets a way to carry that same energy into everyday life — helping athletes find each other, train together, and show up in person between races, not just scroll past each other online. Sweatpals is the app for people who want to experience fitness and wellness in a social way, connecting with others over a shared love of movement.

Announcing Sweatpals HYROX Miami Beach 2027
Sweatpals HYROX Miami Beach 2027 will stand as the marquee moment of the partnership, with Sweatpals debuting as title sponsor. Miami is home to a large number of Sweatpals communities — a city that lives and breathes social fitness culture — making it a natural fit for this milestone race. Further integrations and community activations will take place in the lead-up to and beyond race day, with more details to be announced in the coming months.

Salar Shahini, CEO and Co-Founder of Sweatpals commented: "For Sweatpals and HYROX, community doesn't stop at the finish line. HYROX has built something genuinely rare— a global network of people who don't just work out, they show up for each other. That's exactly who Sweatpals was built for. As Title Sponsor, we get to bring that energy to life in person across North America. And by building directly into HYROX365, we're proud to give the HYROX community a home between races, as well as through their gyms, trainers, and social Clubs."

Christian Toetzke, Co-Founder and CEO at HYROX commented: "At HYROX, we've created a sport that gives athletes a clear goal to train towards. Through our partnership with Sweatpals, HYROX affiliate gyms can create, promote, and manage local training events, simulations, and open gym sessions through an integration with the HYROX Training Finder. Together we're giving thousands of gyms the tools to attract participants, generate revenue, and host events year-round."

Notes to editor

About HYROX
HYROX is the global sport of fitness racing and an ecosystem of events, training and coaching built around performance, participation and community. Combining 8 x 1 km runs with 8 functional workout stations, HYROX has created a standardised race format where professional athletes and everyday competitors compete in the same event. Founded in Germany in 2017, HYROX now hosts races across more than 30 countries worldwide, alongside a broader ecosystem that includes HYROX365 training clubs and programming, HYROX YoungStars, ELITE 15 professional competition and HYROX Experiences.

About Sweatpals
Sweatpals is the community marketplace for fitness and wellness experiences. Founded on the belief that movement is better together, Sweatpals connects people through shared workouts, events, and experiences — turning individual effort into collective energy. For studios, gyms, and event hosts, Sweatpals provides all the tools needed to build, manage, and grow a thriving business and community in one place. 2M Pals. Tens of thousands of communities. One platform. sweatpals.com

SOURCE SweatPals Inc.