Swedish Match Natural Leaf Brands Unveils Website

New website increases brands' online presence and educates customers on the Natural Leaf Difference

Nov 17, 2015, 07:00 ET from Swedish Match

RICHMOND, Va., Nov. 17, 2015 /PRNewswire/ -- Swedish Match Natural Leaf Brands (Game, Game Leaf, 1882, Garcia y Vega) today announced the launch of their new website, www.gamecigars.com. The site provides consumers and trade partners with an easy-to-navigate portal for all of the Natural Leaf Brands as well as small and large format cigars.

"Natural Leaf brand cigars are a major player in the cigar category and we've built the new website to ensure the brand's presence online is just as prominent as it is in-store," said Ryan Krasner, Swedish Match Natural Leaf Brand Manager. "The site is a platform to educate and engage both consumers and trade partners about the Natural Leaf difference and the craftsmanship, quality and innovation that goes along with it."

The new website features a dynamic display that sorts products primarily by brand, and then by flavor and format. In addition, it includes new and upcoming Limited Edition flavors, such as Watermelon and Black Cherry, to keep consumers and trade partners up-to-date on the latest product releases. The site will serve as a resource for Game, Game Leaf, Garcia y Vega and 1882 sampling events, and provide an opportunity for site visitors to contact Game cigars with any questions about products or brands.

To explore the new website, please visit: www.gamecigars.com.

About Natural Leaf Brands:
Swedish Match's Natural Leaf and Natural Rolled Leaf products are comprised of a family of brands including Garcia y Vega, Game, Game Leaf, and 1882 - all linked by a rich history and unwavering commitment to quality and innovation. With this variety, Game Natural Leaf has a cigar to suit every smoker's tastes.

About Swedish Match:
Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products). Production is located in six countries, with sales concentrated in Scandinavia and the US.

Swedish Match's vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Timber Wolf and Garcia y Vega.

Contact: Mary Kate Joyce, 724-263-9070

Logo - http://photos.prnewswire.com/prnh/20151116/287831LOGO 

SOURCE Swedish Match