SweepStreet Relaunches As TenGems

Premier Online Destination for Deeply-Discounted Designer Jewelry Ups the Ante with Higher-End Offerings and Luxe Rebranding

Jun 20, 2013, 12:19 ET from TenGems

NEW YORK, June 20, 2013 /PRNewswire/ -- Founder and President Eric Freiberg announces the relaunch and rebranding of SweepStreet as TenGems, the world's premier and only online retailer of high-end designer jewelry brands offered at substantial discounts of up to 70 percent. The website offers carefully curated collections of jewelry and watches from more than 30 elite designers and luxury jewelry houses, including Alexis Bittar, Bulgari, Charriol, David Yurman, Dior, Dolce & Gabbana, Ivanka Trump, Judith Ripka, Marco Bicego, Pamela Jean and Roberto Coin.

Since its inception, TenGems has seen traffic grow from approximately 10,000 unique visitors per month to more than 50,000. The new site is designed to draw even greater numbers -- offering more substantial discounts as well as designer trend tips and boutique-quality landing pages for all featured collections.

"Our goal is to further educate consumers about smart spending and saving money on investment pieces," explains Freiberg. "We saw a void for an online location where fashion-focused shoppers could find incredible deals on designer jewelry and decided to seize that opportunity. By establishing strong business relationships with design houses, we can now give consumers an online storefront where they can accessorize without guilt."

In addition to offering on-trend jewelry and watches at a discount from today's hottest designers, TenGems offers daily sweepstakes opportunities, offering more incentive for savvy shoppers to become regular devotees of the site. No purchase is required to enter TenGems' sweepstakes, which feature gift cards for popular retailers, jewelry, iPads and other valuable items.

"The number ten represents completeness and perfection, which is emblematic of what we wish to achieve with TenGems," explains Freiberg. "We want to be the ultimate online destination for the 'best-of-the-best' in high-end discounted designer jewelry. TenGems represents accessible luxury and elegance. To us, that is perfection."

The website is www.tengems.com. Product price points range from $40.00 to $20,000.

About TenGems: New York-based TenGems.com is the leading online retailer offering exclusive deals and discounts of 30 – 70% from designers including Judith Ripka, David Yurman, John Hardy, Ivanka Trump, Roberto Coin, Marco Bicego, Alexis Bittar, Bulgari, Michael Kors, Belle Etoile and others.