Sweet! Candy Crush Saga Launches in China

LONDON, STOCKHOLM and BEIJING, August 22, 2014 /PRNewswire/ --

King announces its popular game is now integrated with Mobile QQ and Weixin in China

King Digital Entertainment plc (NYSE: KING), a leading interactive entertainment company for the mobile world, today announced that a localized version of the world's sweetest game, Candy Crush Saga, is now available for players in China.

The Chinese version of the game is now integrated with Tencent's Mobile QQ and Weixin social network, and available in Tencent's App Center and Apple's App Store in China. Tencent ("Tencent", SEHK stock code: 00700) is a leading provider of comprehensive Internet services in China.

Riccardo Zacconi, CEO of King, commented: 

"It's exciting that Candy Crush Saga is now integrated with Tencent's platforms for players in China. Tencent, which has the largest mobile social network in China with hundreds of millions of users, is a fantastic partner to work with. We're looking forward to working together to make Candy Crush Saga popular with players in China just as it has been elsewhere."

Steven Ma, Senior Vice President of Tencent, said:  

"Tencent is focused on bringing the very best games to China, and Candy Crush Saga has certainly proved to be a global phenomenon. We have no doubt that with this launch, our users will be just as thrilled and entertained as players the world over by the colourful and fun match-3 game."

About King 

King Digital Entertainment plc (NYSE: KING) is a leading interactive entertainment company for the mobile world. It has a network of 345 million monthly unique users as of second quarter 2014, and offers more than 190 exclusive games in over 200 countries through its king.com and royalgames.com websites, Facebook, and mobile distribution platforms such as the Apple App Store, Google Play Store,  and Amazon Appstore. King has game studios in Stockholm, Bucharest, Malmö, London, Barcelona, Berlin and Singapore along with offices in San Francisco, Malta, Seoul, Tokyo and Shanghai. 

© 2014 King.com Ltd. King, the King crown logo, Candy Crush Saga, and related marks are trademarks of King.com Ltd and/or related entities.

For further information, please contact: 

King 

Susannah Clark, Senior Director of Communications
Tel: +44-7788-405-224

Brunswick Group 

[email protected]

Tel: +44(0)20-7404-5959

SOURCE King Digital Entertainment PLC

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