NEW YORK, Jan. 8, 2018 /PRNewswire/ -- Sweet Defeat LLC, announced the launch of Sweet Defeat today, a patented lozenge that is clinically proven to reduce consumption of and desire for high sugar foods. Comprised of five high quality, plant-based ingredients, Sweet Defeat has the unique ability to help stop sugar cravings and hinder the ability to taste any sweetener (natural, added, or artificial) within seconds. Anyone can use Sweet Defeat every day to eat less sugar and make better, healthier food choices.
Sweet Defeat was developed by Wellness Entrepreneur Arianne Perry, to fight back against her own sweet tooth and eliminate sugar cravings. Realizing that this is a challenge for many, and unable to find a natural and effective solution in the market, she and her team launched Sweet Defeat to help millions of people lead healthier lives by eating less sugar.
Following years of scientific research, they developed Sweet Defeat's unique, patented formula using gymnema, a natural leaf extract from the gymnema sylvestre plant that has been a staple in Eastern medicine throughout history. Sweet Defeat's purified gymnema binds to sweet taste receptors on the tongue, suppresses sweet taste, and is clinically proven to reduce consumption of and desire for high sugar foods.
As an Olympic trials qualifier in track and field, Perry developed a deep-rooted passion for health and wellness. The desire to share the knowledge she's acquired through personal experience and scientific research inspired Arianne to launch Sweet Defeat.
"The entire journey of creating Sweet Defeat has been fueled by our desire to help millions of people—including ourselves—achieve their nutrition and health goals," said Arianne Perry, Co-Founder & President of Sweet Defeat. "I have always been a go-to health and wellness resource for my friends and family. This is an incredible opportunity to help people adopt a low-sugar lifestyle and achieve their health goals."
Peer-reviewed research by Dr. Eric Stice, Ph.D., demonstrates that the Sweet Defeat lozenge reduces the consumption of and desire for high-sugar foods, despite our evolutionary tendency to be drawn to these products.
"A single bite of sugar can activate your sweet taste receptors for up to 30 minutes, making you crave sugar for that long. Sugar molecules activate sweet taste receptors on the tongue and when the brain recognizes the sweet signals coming from the taste buds, it triggers cravings for more. This universally shared experience, aptly referred to as the sugar-craving cycle, is the catalyst behind the conceptualization of Sweet Defeat," said Dr. Eric Stice, a neuroscientist at the Oregon Research Institute and expert on obesity and eating disorders, who has conducted a number of studies on Sweet Defeat. "The idea that you can reduce the desire for sugar, in seconds, by suppressing sweet taste is groundbreaking."
With the launch of Sweet Defeat, Perry and her team continue to further their mission to empower and enable others to lead healthier lives.
Sweet Defeat can be consumed daily, as needed, after any meal or snack, or any time a craving arises. Sweet Defeat is available for purchase on www.SweetDefeat.com.
About Sweet Defeat
Sweet Defeat is a mint-flavored lozenge that is clinically proven to reduce consumption of and desire for high-sugar foods. Launched in 2017 by health and wellness entrepreneur, Arianne Perry, the lozenge is comprised of five high quality, plant-based ingredients, and dissolves on your tongue to help stop sugar cravings within seconds. Sweet Defeat is an effective, safe, and convenient remedy that helps break the sugar-craving cycle so people can make better, healthier food choices without the risks or hassles of traditional supplements, diet pills, or behavior modification programs. For more information or to purchase Sweet Defeat, please visit www.SweetDefeat.com
Media Contact: Stephanie van Sasse
Office: (212) 886-6712
SOURCE Sweet Defeat LLC