CHICAGO, March 12, 2020 /PRNewswire/ -- SweeTARTS, the iconic candy brand that features colliding flavors, textures and forms, is once again innovating its Soft & Chewy Ropes candy line by launching two new, one-of-a-kind confections: SweeTARTS Twisted Rainbow Punch Ropes and SweeTARTS Twisted Mixed Berry Ropes Bites. Both new products offer consumers a multi-faceted candy experience full of vibrant colors and mouth-watering flavors that are rolling out to mass market, grocery and convenience stores nationwide this spring.
"SweeTARTS Soft & Chewy Ropes are our fastest growing item in recent brand history*, and we are so excited to bring fans not one, but two, new variations of these popular candies," said Ashley Incarnato, senior brand manager at Ferrara. "At SweeTARTS, we are always looking to innovate and tap into trends like the colorful appeal of rainbows and the increasingly popular mixed berry flavor profile. This is yet another way for SweeTARTS to take our most popular products and appeal to consumers, old and new!"
SweeTARTS Twisted Rainbow Punch Ropes take the classic sweet and tart flavor fusion a step further by bringing in a beautiful swirl of vibrant hues. Each multi-colored, twisted rope offers a delicious rainbow fruit punch flavor mix with a matching delicately tart filling, creating bendable fun that's both fruity licorice and classic SweeTARTS all in one bite. SweeTARTS Twisted Rainbow Punch Ropes are sold at mass, grocery and convenience stores nationwide and available in four sizes; 3 oz. small peg; SRP $1.99 / 3.5oz share pack; SRP $1.99 / 5 oz. med peg; SRP $2.49 / 9 oz. LDB; SRP $3.49.
SweeTARTS Twisted Mixed Berry Ropes Bites are the newest poppable treat that combine three new tangy berry flavors, including cherry, strawberry and raspberry, twisted together and filled with a matching, delicately tart center. It's the perfect berry mix in every poppable bite! SweeTARTS Ropes Bites were a top-ranking innovation in 2019 and berry flavors are rapidly growing in the market making this new treat a perfect match. SweeTARTS Twisted Mixed Berry Rope Bites are sold at mass, grocery and convenience stores nationwide and available in four sizes; 3oz small peg; SRP $1.99 / 3.5oz share pack 3.5oz; $1.99 / 5oz peg; SRP $2.49 / 8oz SUB; SRP $3.99.
First introduced in 1963, SweeTARTS has grown into a fan-favorite candy brand known for its electrifying flavor combination of delightfully sweet and delicately tart. SweeTARTS products are known for being more than "just one thing" - they are long and short, chewy and hard, sweet and tart. SweeTARTS latest marketing campaign, "Be Both™," celebrates the multi-dimensionality of its products, and its Gen Z brand fans who live unapologetically colorful lives. The campaign celebrates Gen Z and their desire to reject one-dimensional definitions of identity by celebrating their passions, expressions and tastes, and connecting this back to the brand's multitude of colliding flavors, textures and forms.
*IRI Unify L26W Ending 07.14.19
First introduced in 1963, SweeTARTS has grown into a fan-favorite candy brand known for its electrifying flavor combination of delightfully sweet and delicately tart. Available in an array of colorful candy creations, the SweeTARTS product portfolio includes Original SweeTARTS, SweeTARTS Soft & Chewy Ropes, SweeTARTS Rope Bites, SweeTARTS Chewy and several seasonal favorites.
Ferrara, a related company of The Ferrero Group, is an industry leader in U.S. confections and one of the fastest growing confections companies in the country. A passionate team of more than 4,000 employees work together to share delight in every bite through leading brands that have shaped the confections market for more than 100 years. Our diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, Brach's®, Black Forest®, Butterfinger®, CRUNCH®, Laffy Taffy® and NERDS®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®. Headquartered in Chicago, the company has an operational network of manufacturing, distribution and R&D facilities across North America. Learn more at www.ferrarausa.com.