Sweetflexx & Founder Honored by the Orthopaedic Foundation for Entrepreneurial Spirit and Innovation
NEW YORK, Nov. 15, 2018 /PRNewswire/ -- The Orthopaedic Foundation for Active Lifestyles (OFALS) Fourteenth Annual Gala Anniversary will be held Thursday evening, November 15, 2018 at the Lotte New York Palace beginning at 6:00PM. The gala will honor Sweetflexx and its Founder, McCullough Shriver, who will receive the "Entrepreneurial Spirit Award." Sweetflexx is an activewear line with built in resistance bands that allows you to Wear Your Gym.
Also to be honored are Olivia Palermo, Global Style Icon and Entrepreneur who will receive the "Leadership, Vision & Inspiration" award, Wes Matthews Sr., NBA legend, Los Angeles Lakers Point Guard and 2x NBA Champion will receive the "Spirit of Active Lifestyle."
Sweetflexx is revolutionizing the clothing industry by integrating their patent pending resistance technology into leggings. This allows users to turn their daily routine into a daily workout. "By applying a small amount of resistance to each step, we are able to make big strides towards improving overall health and saving time," says McCullough Shriver.
The JB Pierce Lab at Yale University conducted independent clinical studies on Sweetflexx's ability to improve health by burning extra calories and toning muscle. Ongoing studies are observing Sweetflexx's ability to help users lose weight, improve cardiovascular health and its effect on Type 2 Diabetes.
Wear Your Gym: One-day wearing Sweetflexx is similar to thirty minutes working out at the gym (study by Yale University).
- The light resistance and four-way stretch fabric allows for all-day comfort and functionality.
- Seamlessly integrated resistance technology.
Proceeds from the evening will benefit the Orthopaedic Foundation for Active Lifestyles, developed by Orthopaedic Surgeon and Sports Medicine Specialist Kevin Plancher, MD. OFALS is a not-for-profit foundation whose principal mission is to promote, support, develop and encourage research and education concerning orthopaedic injuries and musculoskeletal diseases. Support will fund cutting edge research on new and minimally invasive ways to treat pain and keep individuals active. Proceeds will also provide hands on "Doctor for a Day" educational labs for middle school and high school students.
About Sweetflexx
Founded on the principle that resistance only makes you stronger, Sweetflexx integrates its patent pending resistance technology into their activewear to revolutionize the way in which we workout and wear our clothing. Follow Sweetflexx @sweetflexx on Facebook and Instagram.
Sweetflexx Public Relations
[email protected]
Media contact:
Fred Yaeger
914-423-7972
[email protected]
Related links
http://www.sweetflexx.com
SOURCE Sweetflexx
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