CULVER CITY, Calif., March 18, 2019 /PRNewswire/ -- SweetFlower, a cannabis lifestyle brand committed to modernizing the retail customer experience, has announced the addition of Lauren Carpenter as Chief Strategy Officer to SweetFlower's growing executive team. Ms. Carpenter most recently served as Director of Government Affairs for Western States for MedMen, and at SweetFlower is responsible for creating and executing corporate strategic initiatives across community, regulatory, political and business endeavors as the company embarks on its dynamic growth strategy.
"Lauren has a keen ability to meaningfully engage with elected officials, regulators and residents in the communities we serve as we further expand our retail presence in Southern California," said Tim Dodd, CEO. "She brings industry expertise and invaluable insights in business development, policy, government, community and public affairs, as well as a proven track record in navigating the dynamic and complex business and regulatory environment necessary for commercial cannabis enterprises to thrive in California and beyond. We are absolutely thrilled to welcome her to our team as we redefine the cannabis retail experience."
Lauren joins SweetFlower to help guide its rapid expansion. The company will open its first two licensed cannabis retail boutiques next month: SweetFlower Studio City, rebranding and refurbishing one of Los Angeles' most established legal cannabis dispensaries; and SweetFlower Melrose, located in one of the city's most popular retail and dining neighborhoods across the street from landmarks The Improv comedy club and Fred Segal retail store. SweetFlower will announce additional store locations in greater Los Angeles over the coming months.
"SweetFlower is driven by an inclusive ethos committed to setting a new standard rooted deeply in values," said Ms. Carpenter. "As we continue to grow, my goal is to deliver on that promise, ensuring our strategic initiatives further SweetFlower's respect for the communities we are in now and will soon be a part of. I bring an expansive understanding of the industry and a community-focused perspective on what works and what doesn't in establishing authentic cannabis brand equity – we're going to do it the right way at SweetFlower."
Ms. Carpenter has a strong background in public affairs and public policy. In her roles with MedMen, where she started as California Political Director before assuming responsibility for Western States, she was responsible for developing and implementing political, policy and community benefits strategies, maintaining strong relationships with elected officials, regulators and industry influencers. Prior, she was with Wilson Public Affairs, where she managed policy, public affairs and government relations campaigns for trade associations and Fortune 500 companies. Ms. Carpenter began her career working on numerous legislative and ballot initiatives across California.
SweetFlower is a cannabis lifestyle brand committed to modernizing the cannabis customer experience. The hallmarks of the SweetFlower experience are unparalleled customer service, the highest quality, locally-sourced products, and retail environments distinguished by their design and inviting ambience. Founded in 2018, the company is headquartered in Culver City, Calif. and has filed an application for a Cannabis Business Permit in Culver City. SweetFlower is committed to being an inclusive and diverse employer and to addressing the needs of the communities it serves.
Brian T. Regan