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SweetLeaf Debuts Drizzle Honey in U.S.; New Syrups Coming This Summer


News provided by

Wisdom Natural Brands

Mar 04, 2025, 09:03 ET

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Expands Company's Line of Natural Sweeteners; Exhibiting at Booth N1227 at Expo West

ANAHEIM, Calif., March 4, 2025 /PRNewswire/ -- Wisdom Natural Brands, parent company of SweetLeaf® natural sugar substitutes, today announced that the first Drizzle Honey products will launch in the U.S. this month following Wisdom's acquisition of the Canada-based honey brand last November. Drizzle's Golden Raw Honey, White Raw Honey and Turmeric Gold Raw Honey will be available in Fresh Thyme stores as well as on Amazon and the Drizzle Honey website, to be joined by additional products and retail locations later this year.  

Wisdom also is expanding its portfolio with SweetLeaf Beverage Syrups with Collagen, the only natural sugar-free beverage syrup brand with the benefits of collagen. Designed for making dirty sodas and other flavored beverages, the line is sweetened with stevia leaf and monk fruit extracts and can be added to natural sodas, sparkling waters, smoothies, mocktails and other beverages. It will be available this summer in Strawberry Crème, Peach Crème, Cherry Limeade and Lime flavors.

U.S. Debut of Drizzle Honey

Founded in Canada in 2015 and a Certified B Corp since 2019, Drizzle Honey produces 100% pure, unprocessed, bee-friendly honey sourced exclusively from sustainable beekeepers. All products are free of allergens, added sugar, preservatives, artificial ingredients and GMOs. They also are naturally thick and buttery in texture so they never crystallize, enabling consumers to enjoy every last drizzle. 

Products include everyday Golden Raw Honey and White Raw Honey; superfood-infused Turmeric Gold Raw Honey, Ginger Shine Raw Honey, Berry Bliss Raw Honey and Cacao Luxe Raw Honey; and craft varieties such as Hot Honey and Cinnamon Spiced Raw Honey. The line also includes a Taster Trio of mini 2 oz White, Cinnamon Spiced and Turmeric Gold varieties.

Wisdom's acquisition of the Drizzle brand brings these products to U.S. consumers for the first time, meeting growing market demand for branded and raw honey. It also aligns directly with the company's focus on providing healthy alternatives to refined sugar.

About Wisdom Natural Brands®
Wisdom Natural Brands® has been an industry pioneer in natural sweeteners with its plant-based SweetLeaf® brand for over 40 years and is now also the parent company of Drizzle Honey, a provider of sustainably sourced raw and superfood honey products. SweetLeaf stevia and monk fruit sweeteners have low/zero sugars, no artificial sweeteners, and are non-GMO, kosher and gluten-free, and have won 38 awards for taste and innovation. All Drizzle Honey products are sourced from non-monocrop fields, allowing for a diverse range of nutrient-dense wildflowers to maximize the health of bee populations. For more information, visit www.sweetleaf.com and https://drizzlehoney.com/en-us.

SOURCE Wisdom Natural Brands

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