'SWIM at WWDMAGIC Sponsored by ISAM' Makes a Splash

LOS ANGELES, July 12, 2011 /PRNewswire/ -- WWDMAGIC will make a splash at the August 2011 edition in Las Vegas.  Continuing to build on the thriving partnership with ISAM, the swim industry's number one trade association, WWDMAGIC will debut its updated destination dedicated to swimwear and swim-related accessories.  "SWIM at WWDMAGIC Sponsored by ISAM," the show has grown to 10,000 square feet and will take a new, center-stage location at the Las Vegas Convention Center's Central Hall with a streamlined booth design. SWIM at WWDMAGIC Sponsored by ISAM will also launch an amazing swimwear runway fashion event, new lounge and more.

"SWIM at WWDMAGIC Sponsored by ISAM is now THE largest swim show on the west coast and this August we are taking it to the next level and beyond," said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar's Fashion Group. "With a dynamic new environment to showcase product, an incredible swimwear runway fashion event, new lounges, DJs and more, this promises to be 'the' place for all things swim."

Incredible Brands

Several new brands will join SWIM at WWDMAGIC this August, including Jantzen Girl, Bleu/Rod Beattie, L' Eve, Raisins, Raisins Girls, Esther Williams, Bettie Page, Girlhowdy, Protokolo, Eskini Swim & Lounge, Heat Swimwear, Lea Gottlieb, Roxy, J Valdi, Lume Showroom, Maidenform Swim, Modern Amusement, Solis Active, Solar, Water-Water by Elan, Limeade and Modelos Deportives y de Playa.

Other top-tier returning brands include Trina Turk, Marc by Marc Jacobs, Hermanny by VIX, Nanette Lepore, Sauvage, Splendid, Ella Moss, B Swim, Sunsets and Gossip.  A detailed list of exhibitors is available at www.magiconline.com.

Events

SWIM at WWDMAGIC will also debut a swimwear runway fashion event with presenting sponsor, Invista, owner of the Xtra Life LYCRA® fiber brand.  In collaboration with Gallery LA, the premier fashion event production agency, the event will be set amidst the pools and cabanas at Vegas' newest boutique resort – Rumor Hotel. Daily fashion events will also take place on the show floor in the new SWIM at WWDMAGIC Lounge, where incredible swim brands will flaunt their newest styles, with music spun by a DJ.

Look & Feel

SWIM at WWDMAGIC exhibitors will be housed in an environment that truly feels like a day at the beach – fun, relaxed and communal.  Featuring a new lounge, the SWIM at WWDMAGIC vibe will be open and airy.  With simple, clean lines, the new booth packages were designed with direct input from ISAM's swimwear community and will truly allow the product to shine, and will give the area a fresh, more sophisticated look and feel.  

About MAGIC

Every August and February, the fashion industry converges in Las Vegas for the most influential event in the business – MAGIC. The August 2011 MAGIC will run from August 22 – 24, 2011. For up-to-date exhibitor listings, seminar scheduling, travel support and registration information please visit www.magiconline.com.  

Xtra Life LYCRA® is a registered trademark of Invista. 

SOURCE MAGIC