Swimsuits For All Is Sizing Down While Most Companies Are Only Now Sizing Up
New Ashley Graham x Swimsuits For All Collection Available Starting in Size 4
NEW YORK, May 1, 2017 /PRNewswire/ -- Leading swimwear label Swimsuits For All, a FULLBEAUTY brand, has once again joined forces with supermodel Ashley Graham for a limited edition capsule collection celebrating beauty in all sizes. The new 'Ashley Graham x Swimsuits For All' collection will be the first full offering from the brand starting in a size 4 and ranging up to a size 22. Swimsuits For All continues to be a pioneer in the world of swimwear – as other brands are making long overdue moves to expand their selections to double-digit sizes, Swimsuits For All is spreading the love in the opposite direction.
Available on May 1 at SwimsuitsForAll.com, the 'Ashley Graham x Swimsuits For All' collection will launch with a dramatic photo series and video that encourage women of all sizes feel confident in a swimsuit. Shot in the tranquil oasis of the urban garden and pool at Yamashiro in Hollywood, the campaign features Ashley Graham, silver-haired stunner Gillean McLeod and fitness guru Venus Lau. Ashley, Gillean and Venus flaunt their individuality in pieces from the collection, showcasing beauty at any age or body type. Ashley and her fellow models are styled with sleek hair and makeup to complement the clean, geometric lines and shapes that inspired the collaboration.
"At Swimsuits For All, we have a long history of outfitting women who were under represented in the fashion industry," said VP of Creative and Branding, Sara Mitzner. "We are thrilled to continue this tradition of providing women of all sizes with a variety of fashion-forward styles that meet their shopping needs."
"As a body activist, my mission is to champion people of all sizes to feel their best," said Graham. "I couldn't be happier that Swimsuits For All is now extending their size range to a size 4, making my collection available to even more women. There shouldn't be a division in styles because of size. Every style should make you feel sexy and confident, and I'm proud to offer that with my collection."
Since 2015, Ashley Graham and Swimsuits For All have been bringing a new conversation about body positivity to the forefront of the fashion industry and continue to design killer collections that sell out within hours. This new assortment reaffirms their dedication to empowering women of all walks of life with expertly crafted, on-trend swimwear and cover ups that flatters a woman's natural shape – regardless of size.
The 2017 'Ashley Graham x Swimsuits For All' swimwear collection will be available at SwimsuitsForAll.com and select retail partners beginning May 1. The 12-piece line of bikinis, one pieces and cover ups are priced between $70 - $100, with sizes ranging from 4 – 22.
About Swimsuits For All
Swimsuits For All believes that summer is more than a season; it's a feeling. Embodying a 74-degree state of mind all year long, they provide beautiful swimsuits in sizes 4-34 for every swim adventure. As the online swimwear leader since 2005, Swimsuits For All is known for swimsuits with superior construction, expert fit and innovative designs. Through perfect-fitting swimwear catered to every body, Swimsuits For All inspires women of all ages, shapes and sizes to be confident and carefree in the swim they're in.
About FULLBEAUTY Brands
FULLBEAUTY Brands is the most trusted, comprehensive resource for curvy women and big and tall men seeking fashion inspiration, style advice and clothing tailored to their individual needs. Proprietary brands under the FULLBEAUTY Brands umbrella include: Woman Within®, Roaman's®, Jessica London®, Swimsuits For All, KingSize®, BrylaneHome®, and fullbeauty.com®, an online marketplace offering a curated collection of the finest brands and thousands of products, as the premier fashion and lifestyle destination for women sizes 12+.
SOURCE Swimsuits For All
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