Swimways Corp. Announces New Distribution Partnership with Tucker Toys

Virginia Beach-based Company to Become Exclusive Distributor in US, Canada, Mexico and Italy

VIRGINIA BEACH, VA, Oct. 10, 2017 /PRNewswire/ - Swimways Corp. (www.swimways.com) a subsidiary of Spin Master Corp. (TSX:TOY; ‎www.spinmaster.com) and a leading manufacturer of leisure and recreational water products – announced today a new distribution partnership with New Jersey-based Tucker Toys, an award-winning player in the toy industry.

From January 1, 2018, Swimways will become exclusive distributor in the United States, Canada, Mexico and Italy for the following products from Tucker Toys:

• Phlat Ball - the original transforming disc-ball
• Zoingo Boingo Pogo - the flexible, freestyle Pogo
• Disc Jock-e - a flying disc with a built-in Bluetooth speaker
• Kite-A-Pult - a self-launching kite and glider system

"We are thrilled to partner with such a fun and like-minded company such as Tucker Toys," said David Arias, President, Swimways. "This partnership fits well for us as we extend the breadth of our lineup of recreational toys.  With over 50 years behind us in pool and outdoor fun, Tucker Toys is the perfect addition to the Swimways family."

"We couldn't think of a better company to work with on the distribution of these products than Swimways," said Mark Nathan, CEO and President, Tucker Toys. "Swimways is a long-standing name in the outdoor toy category. We are confident that this partnership will successfully grow our brands into new and expanded areas of distribution."

More than 20 million Phlat Balls have been sold since they were introduced in 2000.  

About Swimways Corp.:

Based in Virginia Beach, Virginia, Swimways, a wholly-owned subsidiary of Spin Master (TSX: TOY; www.spinmaster.com), is a leisure and recreational water products manufacturer striving to make free time more fun through innovation. Swimways is rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 20,000 storefronts, Swimways markets three unique brands: SwimWays^®, Kelsyus^®and COOP^®. The company's diverse staff is passionate about developing fun and engaging products for kids. Swimways is equally passionate about making sure kids are safe in and around the water and believes learning to swim is an important life skill. In 2012, Swimways established National Learn to Swim Day, the third Saturday of May each year, dedicated to educating parents and children about water safety and the importance and benefits of learning to swim.  Swimways has been helping kids learn to swim for over 50 years - longer than anyone else (except parents, of course!). For more information about Swimways, visit www.Swimways.com.

About Tucker Toys:

Tucker Toys, based in Hamilton, NJ, brings to market a line of toys with far wider ranges of use, spanning all ages and transforming almost all environments into playable ones. Tucker Toys evolved from marketing only through a few international distributors to over 50 countries currently with a strong public outreach, engaging kids and families directly. Every toy created by Tucker has received awards from various prestigious organizations including Mom's Choice, Parents' Choice, The National Parenting Center, The Toy Insider and veteran toy marketer Einstein, da Vinci and Goldberg. Most recently, two of Tucker's toys received special needs approval by AblePlay, a division of Lekotek, proving the versatility of Tucker's toy innovation that brings value to parents and benefits to children across the spectrum. Products from Tucker Toys include the internationally award-winning Phlat Ball^®, Crush-It!^® Bat, Trick Shot Sports, Zoingo Boingo^® Pogo, and the ZB Freestyle^® Board, a high-bouncing action sports toy ideal for skateboarding and parkour enthusiasts.  Further information is available at www.tuckertoys.com.

SOURCE Swimways Corp.