Swipely Expands Veteran Management Team to Scale "Loyalty for Main Street"

Loyalty Pioneer Appoints Chief Marketing Officer, Vice President of Sales and Chief Financial Officer

Sep 21, 2011, 10:00 ET from Swipely

PROVIDENCE, R.I., Sept. 21, 2011 /PRNewswire/ -- Swipely, an online service that rewards everyday purchases while helping local merchants to grow revenue, announced today that it has appointed Bari Harlam to Chief Marketing Officer; Matthew Oley to Vice President, Sales, and Joe Pignato to Chief Financial Officer.    

(Logo: http://photos.prnewswire.com/prnh/20110921/NE72222LOGO )

"After Swipely's initial success in Rhode Island helping local merchants at more than 500 locations to understand, reward and engage their customers, we're excited to scale up," said Angus Davis, CEO and founder of Swipely. "These exceptional business leaders bring significant expertise to guide the next phase of our growth to link offline shopping with online rewards."

Bari Harlam joins Swipely with deep consumer marketing and retailing expertise, most recently at CVS, where she oversaw the launch and growth of ExtraCare into the largest retail loyalty program in the world, with over 60 million active members. As a tenured marketing professor during the first chapter of her professional career, Bari published in a variety of peer-reviewed journals. She holds bachelor, masters, and Ph.D. degrees from the University of Pennsylvania's Wharton School of Business.

"Bringing loyalty marketing to Main Street is powerful and gratifying. Swipely empowers local merchants to grow revenue by bringing customers back with a personalized loyalty program. Until now, these tools were out of reach for smaller retailers constrained by time, technology and cost," said Ms. Harlam.

(Bari Harlam Photo: http://dl.dropbox.com/u/3729713/Bari-Harlam.jpg)

Matt Oley has more than 8 years of merchant sales experience, most recently as head of sales at Seamless, where he oversaw growth in the online ordering network to more than 7,000 local merchant customers, earning Seamless recognition by the Deloitte Technology Fast 500 as the fastest growing Internet services company in North America.

"Swipely provides a risk-free and sustainable way for local retailers to increase their revenue.  Our solution offers merchants a compelling value proposition to reward and engage their most valuable consumers, and the early response in the market has been terrific," said Mr. Oley.

(Matt Oley Photo: http://dl.dropbox.com/u/3729713/Matt-Oley.jpg)

Joe Pignato brings to Swipely two decades of financial experience. Prior to joining Swipely, he served in a variety of senior financial and operational positions including Chief Financial Officer at a NASDAQ-listed company and in leadership roles at venture capital funds with over $3B under management including Prism Ventures and Charles River Ventures.

"Swipely represents the very rare intersection of a phenomenal team with a significant market opportunity. I am thrilled to attack the next phase of growth for this business," said Mr. Pignato.

(Joe Pignato Photo: http://dl.dropbox.com/u/3729713/Joe-Pignato.jpg)

About Swipely

Founded and backed by veterans of Tellme, Microsoft, Netscape, eBay, and PayPal, Swipely helps local merchants bring customers back with a loyalty program that rewards customers.  Swipely is funded by Index Ventures, Greylock Partners, First Round Capital, and a number of well-known angel investors. Swipely is located in Providence, Rhode Island.  Consumers can visit www.swipely.com to start swiping! Local merchant partners interested in learning more about how Swipely can help grow revenue should visit www.swipelyworks.com.

SOURCE Swipely