Swirl Set to Transform $60 Billion Shopper Marketing Industry with Launch of First In-Store Mobile Ad Exchange

BOSTON, Oct. 20, 2014 /PRNewswire/ -- Mobile marketing technology company Swirl Networks Inc. today announced the launch of Swirl Ad Exchange (SWx™), the world's first programmatic ad exchange for proximity-based in-store mobile marketing. Swirl's platform enables leading retailers and brands to reach consumers with highly relevant content and offers delivered to their smartphones while they shop in participating retail locations nationwide. For the first time, brand advertisers will be able to directly engage with in-store mobile shoppers in an entirely automated way, wherever their products are sold.    

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Swirl Ad Exchange offers a full suite of proximity-based mobile marketing capabilities – powered by iBeacon technology – to help retailers and brands transform traditional in-store merchandising into interactive mobile experiences for opted-in shoppers based on their precise in-store location and preferences. Using SWx, retailers can establish their own highly secure, private ad exchanges, granting select brand advertisers permission to engage with shoppers through their beacon network. Participating brand advertisers are able to deliver targeted mobile content and offers directly to in-store shoppers in a low friction, fully automated way. With more than two-thirds of consumers already using their smartphones while they shop, these beacon-triggered mobile experiences allow retailers and brands to influence consumers at the moment purchasing decisions are being made.   

Swirl Ad Exchange lets retailers generate additional benefit from their in-store beacon networks by allowing them to package and sell highly valuable, premium in-aisle mobile advertising opportunities to their brand partners through a self-service platform. With SWx, retailers create and control access to in-store mobile marketing opportunities, while brand advertisers are able to programmatically discover, purchase and manage campaigns at beacons located in specific departments or aisles of retailers nationwide.

SWx can be configured to deliver mobile content wherever beacons are deployed. Today, the platform works with any Bluetooth Smart® beacon broadcasting iBeacon or SecureCast® signals, and Swirl will be adding support for NFC and other mobile engagement technologies in future releases. Swirl Ad Exchange has been fully integrated with the company's existing proximity-based mobile marketing platforms – Swirl for Retailers and Swirl for Publishers.

"Today, brands spend over $60 billion a year on traditional, mainly paper-based, in-store marketing and promotions," said Hilmi Ozguc, Founder and CEO of Swirl. "With the powerful new capabilities of SWx, retailers can now easily set up and run private digital exchanges for their brand partners to access the most valuable ad inventory imaginable: in-store shoppers using their smartphones in specific aisles, about to make a purchase decision. We are at the beginning of what will be a massive transformation in how leading brands and retailers engage with and influence shoppers in physical environments." 

About Swirl Networks
Swirl is the leading proximity-based mobile marketing platform provider helping large-scale retailers and brands leverage the power of mobile to engage consumers while they shop in stores. Top companies such as Lord & Taylor, Hudson's Bay, Marriott, Alex and Ani, Timberland and Kenneth Cole use Swirl's patent-pending technology to increase foot traffic, customer engagement and sales conversion. The company is led by an accomplished entrepreneurial team and backed by top-tier investors including Hearst Ventures, SoftBank Capital, Longworth Venture Partners and General Catalyst Partners. Learn more at swirl.com.

PR Contact:
Rob Murphy
Swirl
[email protected]

Lisa Mokaba
InkHouse for Swirl
[email protected]
617-750-5939

SOURCE Swirl

Related Links

http://www.swirl.com