Swisstrax Signs Licensing Agreement with Dodge
"World's Finest Modular Flooring" company adds top U.S. automaker to its growing list of licensed partners.
INDIO, Calif., Sept. 9, 2015 /PRNewswire/ -- Swisstrax®, the leading manufacturer and distributor of modular flooring tiles, announces their new licensing agreement with Dodge. As a licensed partner, Swisstrax will introduce custom logo tiles that integrate Dodge's family of brands including SRT, Ram and HEMI. Swisstrax also introduces a new line of Dodge branded car pads (available in four inspired designs), anti-fatigue mats and parking guides.
Since 2011, Swisstrax has been a licensed partner to Ford Motor Company and the preferred flooring for the majority of Ford's and GM's events and exhibits. With the addition of Dodge, Jesse Stolp, Swisstrax Vice-President of Operations, said, "I cannot express the excitement we have to be a licensed partner to Dodge, a true giant among the automotive sector. We look forward to working with such an iconic brand."
Swisstrax's new single and double car pads are convenient options for a dealership's vehicle displays while their anti-fatigue work mats are designed for work stations and customer service counters. Custom logo tiles are available for a company or an individual to add a complete brand element to any pad or custom Swisstrax floor.
Seen around the world with over seven million square feet sold, Swisstrax continues to lead the modular flooring market in quality and their commitment to sustainability. "Having a company like Dodge wanting to partner up is another testament to where Swisstrax has been and is heading," Stolp continued. "We have been fortunate to align ourselves with some of the leaders in the industry. These partnerships confirm that we are the leader in modular flooring and that is something we are very proud of."
Dodge branded products are available immediately by contacting Swisstrax directly. Beginning October 1st, Dodge branded products will be available on Swisstrax.com for online purchasing.
About Swisstrax
Swisstrax offers a practical and modern alternative to standard concrete and epoxy garage flooring. The product line, which was first developed in Switzerland over 20 years ago, was relocated in 2003 to Southern California; for both manufacturing and distribution. Swisstrax has become the flooring of choice for prominent automobile manufacturers, race teams and retailers. Swisstrax is also a licensed partner to Petty's Garage, John Deere, Ford Motor Company, Shelby Automobiles and Barrett-Jackson Auto Auctions.
Media Contact:
Christina Kwan
Kwan International
(702) 292-5112
[email protected]
SOURCE Swisstrax
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