Sword Ciboodle Named in First Novarica Insurance US CRM Report

CHICAGO, April 13 /PRNewswire/ -- Sword Ciboodle, provider of customer-oriented business software and services, today announced it has been included in research and advisory firm, Novarica's, first ever report examining the CRM vendor landscape in the US.

Designed to help technology buyers create their CRM vendor shortlist, Novarica's Market Navigator report, titled "CRM Solutions for US Insurers 2010 [Q1]," is the first analysis of its kind aimed at the insurance technology market.

Widely regarded as a leading provider of information and insights to the insurance industry, Novarica's profile of Sword Ciboodle highlighted its key differentiators including multi-channel customer interaction abilities, speed to market, core application content such as case management, workflow and customer profiling.  The report also cited Sword Ciboodle's support of high volume, non-critical customer interactions for their clients.  Novarica cited the solution's applicability in the US market as one of the main reasons for including it in the report.

"We're delighted that Novarica chose to include Sword Ciboodle in the CRM Solutions report," said Paul White, Sword Ciboodle's CEO North America.  "There are many factors behind Sword Ciboodle's success in the insurance market in the UK and Europe, and we believe this cross-channel, quick to implement solution could lead to a significant impact on the bottom line of insurers in the US market too."

Novarica's report also highlighted Sword Ciboodle's relevance to personal lines of business, as well as individual life and health insurance, in addition to calling out the fast go-live timescales in three months or less.

Admiral and the BGL Group, two of the largest personal lines insurance brokers in the UK, are already experiencing the tangible benefits of the Sword Ciboodle solution.  

Sword Ciboodle recently rolled out a correspondence handling solution that significantly improved BGL's operational efficiency within a 15-week timeframe, providing a level of automation and integration that was previously impossible.  As a result, the BGL Group's mail delivery process has improved from taking a number of days to reach recipients to less than an hour. Sword Ciboodle will eventually replace the entire front-end legacy system.

The Admiral project sees Sword Ciboodle implementing a contact center and web-based customer sales and service solution focused on an intelligent desktop, ensuring that agents have the right information for customers at the right time.  This will allow Admiral to become more customer-centric and achieve improved margin enhancements while continuing to leverage its existing system, enabling the insurance giant to remain at the forefront of the highly competitive insurance market.

"As insurance companies strive to improve operational efficiencies and use enhancements in customer service as a key differentiator in a competitive market place, modern CRM solutions like Sword Ciboodle can be important elements of executing that strategy," noted Matthew Josefowicz, director of Novarica.

About Sword Ciboodle

Part of the global Sword Group, Sword Ciboodle delivers award-winning, process-managed CRM software services to contact centres worldwide. With staff located across 3 continents, the company helps clients achieve higher revenues from their customers and reduce operational costs through a cross-channel single intelligent desktop which combines case management, workflow management, social CRM and more.

Sword Ciboodle is consistently recognised by industry analysts as one of the world's leading customer-centric technology providers. Clients include Sony, Admiral, Vodafone, Sears, BGL Group, Standard Bank and Eskom.

For more information, please visit www.sword-ciboodle.com.

SOURCE Sword Ciboodle