Symbio Launches In-Vehicle Infotainment Services and Announces GENIVI Alliance Membership

BEIJING, SAN JOSE, Calif. and TAMPERE, Finland, May 17 /PRNewswire-Asia/ -- Symbio, a leading innovator of outsourced product development solutions worldwide, today launched its In-Vehicle Infotainment (IVI) services offering and announced its membership in the GENIVI Alliance, a non-profit automotive and consumer electronics industry association driving the development and adoption of an open IVI reference platform.

According to a recent Automotive Infotainment Systems Market Tracker report by Richard Robinson, principal analyst at iSuppli, the leading market research firm focused on the electronics value chain, as the market recovers from 2010, the desire for connectivity and the explosion in personal entertainment devices will drive the next generation of delivery and broadcast formats in vehicle, creating new opportunities for tier 1/OEM relationships as well as for the silicon and software suppliers that serve this market.    

The rapidly changing and expanding field within the automotive industry known as IVI is one of the most challenging fields in the automotive space. It encompasses automotive infotainment products and services including music, news, Internet and multimedia, navigation and location, and telephony. The GENIVI Alliance was formed as a result of the auto industry recognizing that infotainment expectations are set by the major consumer sector players.

Symbio's advanced software developers and product engineers help meet automotive infotainment development challenges with cutting edge graphics and multimedia integration into vehicle hardware systems for superior consumer experiences.  Symbio provides lightweight high performance tool chains to help ensure the quality of the user experience and safety of in-vehicle infotainment systems by enabling User Interface (UI) designers to prototype their UI/HMI (Human Machine Interface) or instrument visual design in an emulator environment.  Symbio's tool chains also provide robust graphics acceleration.

Symbio's mobile and consumer electronics expertise in software integration and user interface implementation brings added innovation and capabilities to the GENIVI Alliance as the interaction between automotive and consumer is a key factor in competitive product development.

"Symbio's goals for companies developing IVI equipment and software are in lock step with GENIVI," said Jacob Hsu, CEO of Symbio. "By aligning our services with the open and scalable GENIVI platform, we help accelerate the pace at which new automotive applications can be developed and reduce costs.  With Symbio's IVI services, engineers and designers can focus on critical safety issues and the user friendliness of the system, instead of spending valuable development time on graphics, multimedia integration, optimization and implementation of tools."

Symbio's IVI services include:

• Software development
• Software integration
• User interface and user experience implementation
• Software testing and quality assurance
• Technical consultation on the implementation of user interfaces
• Test and measurement systems
• Training on multimedia and graphics technologies and tool chains

Symbio will be at Telematics Detroit 2010 conference, June 8-9, 2010 at the Rock Financial Showplace, Novi, MI, USA.  To arrange a press or analyst meeting with Symbio at Telematics Detroit 2010, please contact Ilona Mohacsi at + 1 631.764.3729 or via email at [email protected].

About GENIVI Alliance

GENIVI Alliance is a non-profit industry association whose mission is to drive the broad adoption of an In-Vehicle Infotainment (IVI) open source development platform.  GENIVI will accomplish this by aligning requirements, delivering reference implementations, offering certification programs and fostering a vibrant open source IVI community. GENIVI's work will result in shortened development cycles, quicker time-to-market, and reduced costs for companies developing IVI equipment and software.  GENIVI is headquartered in San Ramon, Calif. www.genivi.org.

About Symbio

Symbio provides advanced software product development and user experience design services to the world's technology leaders. Symbio specializes in feature-rich software products for companies embracing the digital convergence transformation in communications and technology. By leveraging its deep expertise in mobile, embedded, Web-based, enterprise and user experience driven technologies, Symbio enables its clients to focus on their core competencies while building mission-critical technologies and products to sustain, speed and secure the long-term success for the business. World-leading companies like China Mobile, IBM, PayPal and Nokia already rely on Symbio for faster, innovative, and highly cost-effective technology outsourcing. With global headquarters in Beijing, China, San Jose, USA, Stockholm, Sweden and Tampere, Finland, Symbio is the outsourced product development partner companies trust to deliver truly integrated global software development with local touchpoints in the client's home market. For more information about Symbio, visit www.symbio.com.

SOURCE Symbio