NEW YORK, April 14, 2015 /PRNewswire/ -- Today, Synthesio, the leading global Social Intelligence and social media listening platform, announced a new strategic integration with Marketo, Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions. Synthesio is already a Marketo LaunchPoint® partner, and the integration of its Social Intelligence Platform enables marketers to better personalize their engagement and leverage a complete view of their customers' online voice over time.
"This partnership is the obvious next phase in our pursuit to offer marketers the ability to gain a complete view of their customer, a complete picture of their online presence and tie social data back to business metrics and performance," said Leah Pope, vice president of Global Marketing at Synthesio. "This new capability will provide marketers with an even greater understanding of the role social media and online presence plays in customer lifecycle and will bring social even closer to marketing and sales funnels."
While helpful for all customers, the integration is especially useful for brands or businesses that market directly to consumers. Social listening allows marketers to use social context across multiple channels, leading to more meaningful conversations that grow into long-term relationships.
"Marketo provides marketers with the ability to listen and respond to customers wherever they are," said Emir Elliott-Lindo, vice president of Business Development at Marketo. "This integration with Synthesio strengthens marketers' ability to listen in social channels, using activity and sentiment to better engage with their customers with the right message, in the right place at the right time."
Synthesio, named the leader in a 2014 report looking at global Social Intelligence platforms. Used by some of the world's top brands, and the agencies that support them, Synthesio is the framework for building social intelligence that provides real business results. Whether an organization's social team is built within Marketing or crosses multiple departments, business units or geographies, Synthesio helps teams listen, analyze, and engage with consumer conversations across social and mainstream media within one platform. Founded in 2006, Synthesio has offices in New York, Paris, London, and Singapore. www.synthesio.com
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,750 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
Media Contact: Adam Dalezman Public Relations Manager, Synthesio [email protected] (646) 760-0021