The Forrester Research, Inc. report analyzed the "The 11 Providers That Matter Most and How They Stack Up" against a 27-criteria evaluation in 3 dimensions: Current Offerings (background information, data sources, data processing, dashboard functionality, integration, consulting and analysis services), Strategy (corporate strategy: enterprise customer listening focus, product roadmap) and Market Presence (customers).
Synthesio was named among Leaders cited for their advanced data processing capabilities, user-friendly dashboards, and strong integration and partnership plans.
According to Forrester, "European-based listening solution Synthesio was a leader in this study due to its superior global data coverage, automated analysis coupled with human coders, and functional dashboard. Synthesio has a strong road map that focuses on cooperative and connected sources of consumer feedback data. Well-satisfied customer references score the vendor highly for its flexibility and the frequency with which it recommends new approaches. Synthesio does sacrifice speed for data quality, a trait that suits it well for customers in regulated industries like pharmaceutical or financial services."
In addition to earning the highest scores of all Enterprise Listening Platform's in the current offering category, Synthesio was also the only firm to earn the highest score possible (5.00) for corporate strategy in this evaluation.
The Forrester Wave™ states that, "In the past, buyers selected tools based on the mix of data sources that they provided. Today, buyers need tools that provide more stakeholders with access to listening data. They seek tools that are easy to use, require little training, have many user role options, and have flexible reporting features so that they can expand use within their companies."
"The role and importance of social listening and engagement is rapidly increasing and it's imperative that the technology and service offerings keep up with the growing demand for deeper, yet understandable data," said Loic Moisand, co-founder and CEO of Synthesio.
The recognition by Forrester follows a year of awards for Synthesio including:
Named in the UK Government Future Fifty programme of the 50 most promising tech companies operating in the UK
Ranked 88th in the Deloitte Technology Fast 500 EMEA, which recognises the 500 fastest growing tech companies across Europe, the Middle East and Africa
Identified as one of the top choices for companies looking to monitor and analyze social media on a global scale by Gartner Who's Who in Social Media Analytics
Named in the SVC2UK Top 100 Club as one of the 100 most innovative, high growth ventures in the UK, with the greatest promise of building a global business worth £100 million in the next three to five years
Synthesio is an award-winning, global social media monitoring company helping the world's leading brands and agencies listen to, understand and engage with consumers worldwide. By delivering social media data of the highest quality within 192 countries and 50+ languages, brands receive crucial insights into their market's opinions, wants and needs. Founded in 2006, Synthesio has now has offices in New York, Paris, London, Austin and Singapore.