ATLANTA, Feb. 20, 2017 /PRNewswire/ -- Synthio, a Data as a Service provider formerly known as Social123, announced today that it will be a Gold Sponsor at the 2017 B2B Marketing Exchange. The conference is a business-to-business focused marketing conference that highlights account strategies, messaging frameworks, demand acceleration and sales enablement. The event kicks off today in Scottsdale, Arizona at the Fairmont Scottsdale Princess, and concludes on Wednesday, February 22, in the afternoon.
With the commencement of the event, Synthio is also unveiling its latest product updates. The release includes major interface enhancements, unprecedented new data offerings and strengthened integrations with the major marketing automation platforms like Oracle Marketing Cloud, Marketo and HubSpot. Synthio will be performing live demonstrations of the product updates at their booth (#204).
"We're thrilled to be sponsoring this event for the second consecutive year and I'm eager to showcase our new product updates that are more fit than ever for this audience," said Emily Wingrove, Synthio's Director of Marketing.
Wingrove will also lead a breakout session on Tuesday, February 21, at 12:10pm, where she will share the strategy behind Synthio's most successful piece of marketing content from 2016.
Synthio offers the first of its kind Data as a Service platform that automates the cleansing, standardization, and synthesis of contact data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply understanding more about your own data through a data health analysis, Synthio meets every data need of the modern marketer. We even have an automated tool that builds your ideal buyer personas and then finds net-new contacts that match the persona in our Global Database with millions of B2B contacts. With native integrations into major marketing automation platforms and into the most widely used CRM, our solution is fit for both sales and marketing professionals. Synthio is formerly known as Social123 and has served over 1,500 customers since its inception in 2011, and was also named to the INC 500 list of fastest growing private companies 2 years in a row in 2015 and 2016.
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