Syrenis Named a Niche Player in the 2026 Gartner® Magic Quadrant™ for Privacy UX

Enterprise consent and preference management helps marketing teams know exactly what customer data they can use, and for what purpose

ATLANTA, Oct. 12, 2026 /PRNewswire/ -- Syrenis, the enterprise consent and preference management company, today announced it has been named a Niche Player in the 2026 Gartner Magic Quadrant for Privacy UX. This is the first Magic Quadrant Gartner has published for the Privacy UX market.

Gartner defines the privacy user experience (UX) as "the components of an organization's privacy program that directly touch an individual." For enterprise marketing teams, customer consent determines how much of their data they can put to work. That information is usually scattered across CRM, marketing automation, web and data platforms. As a result, campaigns stall in review, audiences shrink to whatever feels safe, and every new channel raises the same question about what the team is allowed to use.

The Syrenis Platform answers that question. It records every consent and preference by purpose, channel and brand, and keeps that record in sync across the systems where campaigns are built. Global enterprises in automotive, pharmaceuticals, life sciences and more use Syrenis to run multi-brand, multi-jurisdiction preference programs from a single source of truth.

"Most marketing leaders can't say with confidence which customer data they're cleared to use, and that uncertainty costs them growth," said Adam Binks, CEO of Syrenis. "We've built the Syrenis Platform around solving that one problem, so every choice a customer makes is captured accurately, honored in every system and ready for the marketing team to act on. We believe being named a Niche Player reflects that focus, and it's where we'll keep investing."

Syrenis expanded into North America in 2026 with a dedicated U.S. go-to-market team in Atlanta, serving enterprises managing consent across multiple brands and jurisdictions.

To read a complimentary copy of the report, visit syrenis.com/gartner-mq-privacy-ux.

Gartner, Magic Quadrant for Privacy UX, Shadrock Roberts, Stefan Dumitrescu, Bernard Woo, 6 October 2026.

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About Syrenis

Syrenis is an enterprise consent and preference management platform, built for depth. Rather than spreading across every corner of privacy, Syrenis focuses on the part individuals actually experience: their consent, their preferences and their privacy rights.

Designed for complex, regulated global environments, the Syrenis Platform orchestrates consent, preferences and privacy rights across brands, jurisdictions and tech stacks in real time. It gives privacy, marketing and IT teams an auditable, scalable and customizable foundation they can trust, and gives privacy leaders the control and visibility to turn compliance into a driver of growth.

Syrenis believes privacy can be an engine for growth: a foundation for better buying journeys, lasting customer trust and loyalty. Today Syrenis manages almost 2 billion data records worldwide and works with some of the most complex, highly regulated enterprises in the Fortune 500. The company is headquartered in Daresbury, U.K., with a US office in Atlanta, Georgia.

For more information, visit www.syrenis.com.

Media contact: 

Lindsay Mahaney
[email protected]

SOURCE Syrenis