T-fal ActiFry Announces Television Advertising Campaign and a Brand New Website

NEW YORK, Oct. 24, 2011 /PRNewswire/ -- T-fal is proud to announce their newest television advertising campaign as well as a brand new website, http://tfalactifry.com in support of the T-fal ActiFry. The T-fal ActiFry is a revolutionary new cooking appliance that cooks delicious dishes and allows you to make a broad range of meals in the one machine using vegetables, meat, poultry, seafood, grains and fruits - all with little to no oil. The machine automatically cooks a variety of dishes with a patented heat pulsing action that evenly cooks the food at a constant temperature of 338 degrees F, while the paddle gently stirs the food.

(Photo: http://photos.prnewswire.com/prnh/20111024/NY91923 )

T-fal ActiFry is sharing its message on versatility, convenience and healthy cooking in a new television commercial airing on NBC stations in New York, Los Angeles and Washington DC. The campaign began at the end of September and will continue though the key holiday season into 2012. It will also be supported by a national digital campaign which includes national banner ads and search media.  The piece can be seen on the ActiFry USA YouTube Channel (www.youtube.com/actifryusa) and on the tfalactifry.com site.

In addition to the advertising campaign, the T-fal ActiFry website, designed by Kettle, has been upgraded to include information about the technology and the design of the unit along with a description of its unique heating capabilities. To foster an online interactive community for users, the ActiFry site features a robust section for members to find new dishes to cook in their ActiFry, search recipes by ingredients or upload their favorite dishes they have created. "We wanted to create a website that would further educate consumers about the machine and encourage them to continue using the ActiFry by constantly discovering new recipes and engaging with fellow fans for new inspiration," says T-fal Communications Director, Michele Lupton.

The site also now provides a zip code based retail locator to find the closest point of purchase, online retail links, and is complete with a customer service tab that allows consumers to ask an agent any questions or concerns about the product.

About T-fal

T-fal® is a leading manufacturer of non-stick cookware and small kitchen appliances.  T-fal is headquartered in West Orange, NJ and is a division of Groupe SEB® USA. For more information, please visit www.t-falusa.com

For further information including images and product samples, please contact:
5W Public Relations, (212) 999-5595; Ilisa Wirgin, [email protected] or
Virginia Landau, [email protected]

SOURCE T-fal