AUSTIN, Texas, May 1, 2019 /PRNewswire/ -- T3, the Austin-based innovation agency, announced it has expanded its rapidly growing loyalty offering with the addition of Sean Eidson as Loyalty Practice Lead. Eidson will lead a team to help T3 clients create industry-changing loyalty experiences that put customers at the center of everything.
Eidson has focused on customer engagement for the majority of his career, working with dozens of enterprise-level clients, including 7-Eleven, Bridgestone, AT&T, Synchrony Financial, GameStop, Hertz and Barnes & Noble. He was previously Senior VP Strategy at Brierley+Partners where he led program architecture and managed ongoing program strategy and insights groups. Most recently, Sean helped launch the Brierley Institute for Customer Engagement at Southern Methodist University's Cox School of Business. The institute is the nation's first MBA program with specialization for customer engagement.
At T3, Eidson will work across clients to develop experiences and programs that deepen customer loyalty through implicit and explicit rewards shaped around each customer's preferences and needs.
"The current approach to loyalty is stagnant. It's focused on rigid platforms, formulaic programs and points that are consistently devalued and difficult to redeem. Customers expect more," Eidson said. "T3 is bringing a modern approach to loyalty using behavioral economics, data, technology, product design and creativity to reimage how to deepen customer loyalty through a fair value exchange. I was attracted by the thoughtfulness of the T3 process and the company's unwavering faith that customer experiences and relationships are the keys to developing useful brands."
In the past year, T3 has selectively added 10 loyalty clients with a 95% retention rate over the past three years. Clients represent diverse categories, including restaurant, retail, food and entertainment, but have a common belief that it's time to evolve their approach to loyalty.
"Loyalty programs are fundamentally broken. Customers know it. And now more brands are realizing the value of such programs," said T3 President, Ben Gaddis. "Clients value the fact that we approach loyalty differently with a customer-first focus and an emphasis on experiences and rewards that resonate across a brand's communication and tech ecosystems. It was clear that Sean shared the same vision and his expertise will help us continue to grow our loyalty practice."
T3 helps clients build Useful Brands™. It is one of the largest independent agencies in the country with offices nationwide. Ranked alongside the world's top innovation agencies, T3 works with Allstate, UPS, 7-Eleven, Capital One, Pizza Hut, FOCUS Brands (Auntie Anne's, Carvel, Cinnabon, Jamba Juice, McAlister's Deli, Moe's Southwest Grill and Schlotzsky's), Edible Arrangements and other clients.