AUSTIN, Texas, April 24, 2013 /PRNewswire/ -- Tabbedout, the mobile payment and merchant marketing solution for restaurants and bars, announces the release of their merchant marketing tool, Periscope. Periscope gives merchants the ability to monitor customer use of Tabbedout, review their customer's purchase history, collect and respond to guest reviews and create mobile marketing campaigns designed to drive revenue growth for the merchant.
Tabbedout was built for merchants that want to generate revenue growth for their business, and create a more secure and customer-focused guest experience. Periscope provides a way for merchants to connect with their consumers, driving more visits to their location through targeted offers and a streamlined, secure guest checkout. Additionally, Tabbedout was built for consumers who want more control of the guest experience, and use a more secure payment process when they are in restaurants and bars.
"Tabbedout understands the hospitality industry and has created a tool to transform the merchant-consumer relationship for the better," commented Nick Holland, principal analyst at The Yankee Group.
Periscope gives merchants the ability to:
Access Customer Preferences Merchants and their staff will have access to valuable knowledge - like whether a customer is a regular or a new customer, how much they spend on average at their venue and what they like to eat or drink.
Manage and Respond to Feedback Customers can provide immediate direct feedback to merchants from within the Tabbedout app. The feedback is in-context, unlike many comments on online review sites, so merchants know who, what, and when the customer received service. Plus, merchants have the option to attach a special offer to smooth over a negative experience or thank someone for their positive comments.
Reach and Reward with Offers Merchants can segment and target their customer base however they want, whether it's to send an offer to reward loyal customers or engage first time or lapsed customers. Periscope tracks sent and redeemed in-app offers so merchants always have an up-to-date snapshot of offer performance and sales.
"Merchants are already spending money on things like advertising, food and drink specials and daily deal sites in an effort to grow their business," said Alex Broeker, CEO of Tabbedout. "But trying to figure out what's working, and tracking the ROI on those investments is difficult at best. With Periscope, merchants can see which programs are effective, target and segment offers to the guests they want to bring into their location, and personalize the guest experience like never before."
"We are the only mobile payment solution with deep POS integrations encompassing all the major hospitality POS providers," said Cameron Hotchkies, director of engineering for Tabbedout. "Because of this, we are able to give merchants a platform that combines mobile payment and customer relationship management into one solution that seamlessly integrates with their existing systems, making it easy to install and deploy."